Posts Tagged ‘social media tips’

5 Things You Should Know (7/20)

Posted on: July 21st, 2018 by Tim Garcia

What you should know_ Week 1 (1)

 

1. What a $300K house looks like in every state.

What you should do:
– Speaking of home values, are you sending your homeowners regular updates on the value
of their property? Be the expert on the top of their mind, and they’ll remember you when they’re
ready to sell!

 

2. Is real estate appreciation shifting west?

What you should do:
– Irrespective of where appreciation is shifting to, your buyers and sellers deserve dream home
matches and accurate home values, respectively.

 

3. For Sale By Owner? The Truth About How Much Homes Sell For Without A Border.

What you should do:
– Review our checklist that’ll convince sellers they need you to list their home. And send it out.

 

4. Top 9 Real Estate Social Media Platforms.

What you should do:
– Speaking of social media, here are some of our most popular marketing tips:
– 5 Best Ways To Connect With Home Buyers & Sellers On Facebook
– Can Facebook Ads Increase Listings & Leads? You Bet!
– 5 Social Media Tips You Probably Aren’t Implementing But Should
– More Likes + More Followers = More Listings?

 

5. Podcasting for Real Estate: Top Tips To Get Started.

What you should do:
– Be your wonderful self. And think outside-the-box. 🙂

 
Have a wonderful weekend,

– Tim

Marketing Director
Direct | 408.213.4668
tim@propertyminder.com
1101 S. Winchester Blvd, J-225
San Jose, CA 95128

Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

Weekly real estate marketing tips can be found on our featured Tip Of The Week Archives and our ActiveRain Blog.

 

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5 Ways To Connect With Home Sellers & Buyers On Facebook.

Posted on: February 10th, 2018 by Tim Garcia

Addicted to Facebook? You’re not alone.
Instead of mindlessly scrolling, aimlessly perusing, and merely “reacting” on the social media giant – why not make the most of your time there?

With that said – we’re back again with another infographic, based on previously featured content geared toward polishing and perfecting your marketing on Facebook.

Enjoy and Happy Friday!

Tim
Marketing Director
Direct | 408.213.4668
1101 S. Winchester Blvd, J-225
San Jose, CA 95128

Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

More marketing advice can be found on our featured Tip Of The Week Archive page.

 

facebook

 

Original Content:
by Andy Coffaro

PropertyMinderMarketing

The New York Times recently reported that the average user spends about 50 minutes per day on Facebook.

To put that in perspective, the publication stated, “It’s more time than people spend reading (19 minutes); participating in sports or exercise (17 minutes); or social events (four minutes). It’s almost as much time as people spend eating and drinking (1.07 hours).”

Guess who else is spending nearly an hour per day on the world’s biggest social media platform?

Your future homebuyers and sellers are, of course.

With your potential clients constantly interacting with Facebook both on desktop and mobile, here are five of the best ways to connect (and even stay connected) with them on the social media giant.

 

  1.            Tell Them About Yourself

We’re going to assume you already have a published Facebook business page right now (and if you don’t, we can easily help set that up for you).

Go back and look at your “About” tab. You’ll want to make sure everything is up to date, including phone number, business address, and hours of operation.

More importantly, show your audience the niche you specialize in by using the real estate (pun intended) offered to you in the “Short Description” and “Long Description” sections. Then make sure your email address and website are correct just below.

In a perfect world, your short and long descriptions will be so engaging and enticing that your readers will contact you.

Bam! Now you have new (and very warm) leads.

 

  1.                        Call to Action Button

Having a clear call to action button in your header image is a great way to funnel folks directly where you want them.

Here’s a nice example by the popular brand, Dollar Shave Club. You can see the call to action button labeled “Sign Up,” which then places new email addresses into their CRM for future direct marketing.

The button could also say “Learn More,” which takes people directly to your website or custom landing page.

The call to action is entirely up to you; just make you have one.

 

  1.                        Video, Video, Video

Video is an incredibly powerful way to connect with clients on Facebook.

This is especially true when you’re promoting a new listing either through a Facebook post or ad. If potential homebuyers in your area are scrolling through their timelines and see a vibrant, gorgeous, and creative video promoting your listing, it greatly increases the chances they’ll engage with your content.

If the video is especially amazing, your leads may feel inclined to share it with their friends and family on Facebook, thus helping to spread the word even more.

 

  1.                        80/20 Rule

Once your Facebook page is looking spiffy and people are following you, always remember the 80/20 rule: Give them good, relevant, and engaging content 80% of the time that simply helps them in some way. Use the other 20% of your Facebook posts to promote specific listings or your business.

By using 80% of your posts to help and educate your audience, they’ll be much more receptive the rest of the time when you market to them directly.

 

  1.                        Respond as Quickly as Possible

When folks comment on your posts – whether it’s a video, link to an article, a new listing – try to respond as quickly as you can.

You’ll get notifications on your mobile device, so keep an eye out for everything from questions to disgruntled readers. By responding to them quickly, you’ll come across as a real estate agent who truly cares about her or his client’s needs and pain points.

Utilizing Facebook to connect with new homebuyers and sellers should be a no-brainer when it comes to your marketing efforts. From capturing new leads to promoting current listings, it’s easily one of the most effective ways to take your business to the next level.

 

More marketing advice can be found on our featured Tip Of The Week Archive page.

 

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5 (Neglected) Social Media Practices And Resources.

Posted on: February 8th, 2018 by Tim Garcia

Hi Active Rainers,

Tim here, with another infographic (we really love making these, if you haven’t noticed).

This one features 5 useful social media practices and resources that often go neglected.
How many of them were you unaware of and/or have already implemented?

As always, we appreciate and value your feedback!

– Tim & Andy

Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

More marketing advice can be found on our featured Tip Of The Week Archive page.

 

socialmediatips

 

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More Likes + More Followers = More Listings?

Posted on: December 7th, 2017 by Tim Garcia

socialtalk

 

A few extra social media tips for your viewing pleasure:

– The Truth About Social Media & The Real Estate Industry (Quick Statistics On Why You NEED To Use It).

– More Likes. More Followers. Savvy Ways To Mix And Mingle On Social Media. (original post featuring infographic content)

– 5 Social Media Tips You Probably Aren’t Implementing – But Should.

– 5 Best Ways To Connect With Homesellers and Buyers On Facebook.

– How Facebook Ads Can Increase Your Listings, Sell More Homes And Generate More Leads.

 

Cheers,
Tim

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Our Holiday Season Gift To You

Posted on: November 23rd, 2017 by Tim Garcia

by Andy Coffaro

PropertyMinderMarketing

The holiday season is finally upon us, and to celebrate the most wonderful time of the year we’ve wrapped up this email package just for you loaded with some of the best real estate marketing tips around.

So grab a fresh cup of eggnog (brandy optional) and let’s check out some of the best real estate tips and resources so you can maximize your listings and home sales this holiday season.

 

Marketing Faux Pas

Check out five big-time real estate marketing mistakes you might be making right now but aren’t even aware of. We’re talking fixing everything from cluttered websites to lack of social media activity.

 

Facebook Ads

While the jury is still out on whether or not Facebook advertisements are the future of real estate social media marketing, this article shows you how they work and best practices for using them to sell more homes and snag more leads.

 

Info Via Infographics

Get visual and impress your audience by utilizing infographics that have the power to get you more social media followers, leads, sales, and referrals.

 

Unearth Your Inner Shakespeare

When you send an email to your CRM, there’s nothing more important than the subject line. If it lacks punch and creativity, your audience will never open it and get to all the fabulous info inside. This Tip of the Week shows you how to write the best email headlines ever.

 

Now The Newsletter

Once you’ve written that awesome email subject line, it’s time to engage, enlighten, and impress your leads. Here’s exactly how you’re going to do it via email newsletters.

 

Marketing To Millennials

Millennials are the nation’s largest living generation and make up 56% of all American first-time homebuyers. Here’s how to market to this next generation of homeowners.

 

Get Mobile

It’s an ever-increasing mobile world of smartphones and tablets so make sure you’re implementing these strategies to connect with your audience.

 

Black Winter Sale

Black Friday is so 2016. That’s why in 2017 we’re offering you a Black Winter sale that gives you two months of free services when you buy three. That means two bonus months of additional listings, more referrals, comprehensive resources for your buyers, unlimited one-on-one training and support from yours truly, and a heck of a lot more.

 

Who loves ya?

We hope you enjoyed your holiday gift. As always, feel free to contact us at any time with your real estate marketing questions and needs.

Happy Holidays!

More marketing advice can be found on our featured Tip Of The Week Archive page.

 

 

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Your sellers and social media: still a “BFD.”

Posted on: October 19th, 2017 by Tim Garcia

Howdy,

Quick question – are you on Facebook?
Odds are, you are (after all, over 80% of agents and realtors use it.*)

Quite frankly, social media is a BFD (big freaking deal).
Just look around you. Folks are constantly on their phones checking their feeds.

With that said, I’ve compiled a list of tips to ensure you’re getting:
the most likes,
the most friends,
the most followers,
the most comments,
and, most importantly, the most homesellers to connect with.

 

– *The Truth About Social Media & The Real Estate Industry (Quick Statistics On Why You NEED To Use It).

– More Likes. More Followers. Savvy Ways To Mix And Mingle On Social Media.

– 5 Social Media Tips You Probably Aren’t Implementing – But Should.

– 5 Best Ways To Connect With Homesellers and Buyers On Facebook.

– How Facebook Ads Can Increase Your Listings, Sell More Homes And Generate More Leads.

 

Any of these help? Hope so.
If not, let me know if you need additional guidance. Always happy to chat. 🙂
– Tim

P.S. – while I’m thinking of it, let’s connect on Facebook – feel free to “Like” our page at any time!

 

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How Facebook Ads Can Increase Listings, Sell More Homes, and Generate More Leads

Posted on: September 22nd, 2017 by Tim Garcia

by Andy Coffaro

You’ve probably heard about or have fiddled to some degree with Facebook ads. Others of you may have steered clear until now. In either scenario, now’s a good time to review what Facebook ads are and how they can help your real estate business increase listings, sell more homes, and generate more leads.

You probably already have multiple marketing strategies in place ranging from referrals and word of mouth to print ads in the local newspaper.

These are all fantastic initiatives, and Facebook ads might be another to ad to your marketing repertoire to maximize ROI.

 

A quick note before we get to the topic at hand: PropertyMinder’s own Vice President of Sales and Marketing, Tawd Frensley, will be presenting at the Domination Summit next month. Register today for the online event to hear Tawd and other industry leaders talk about the local real estate crisis and how to adapt to what buyers and sellers really need. You’ll also get critical training on the value your website simply must provide to your clients.

Tickets to the online Domination Summer are free if you register now, and the content will be available from October 3-5 for two days. After that, it’ll be locked behind a paid wall.

Now let’s dive into how Facebook ads can help your business increase listings, sell more homes, and generate more leads.

 

How Facebook Ads Work

Facebook ads target your potential real estate clients based upon demographics, location, and information they’ve provided in their profiles.

So let’s say you want your ads to appear into front of 35-50-year-old males and females that live in San Francisco, California, and work in the tech industry. Simply check off and enter the appropriate information, set your budget, and bid for individual clicks or impressions your ad will attain. That’s it. You’re done.

 

The goal of your ads

Facebook is not Amazon.

That is to say, people go on Facebook to connect with friends, upload photos of their dogs, and see what their favorite author, band, musician, and more are up to.

Users are not on Facebook to browse or purchase products as they do on Amazon.

With that in mind, we’re not saying you shouldn’t promote your best or latest listing, but Facebook is probably a better outlet to get people to like your Facebook business page, sign up for your newsletter, enroll in your webinar, and things of that nature.

Now you’re attaining warm leads at an affordable rate.

Like the website Kissmetrics says: “They [Facebook ads] should be used to generate demand, not fulfill it.”

 

Let’s get visual

While targeting your audience is critical to the success of your ads (having them appear before a broke college student isn’t going to provide you with value), the use of images is equally important.

If you do decide to promote an open house, for example, the image that appears in user’s feed on desktop and mobile should be the absolute very best photo of the home. It should stop users from scrolling and grab their attention.

If the ad is to promote your services, use the very best headshot of yourself that promotes warmth and trust.

 

Clean copy

Once you’ve stopped folks in their scrolling tracks for a few seconds (which on social media is equivalent to a lifetime), make sure the text gives a clear and concise explanation of the photo.

If you’re promoting a house, give the location, price, and the home’s best details. If the ad features a stunning photo of your smiling face, give your readers a call to action that tells them how you’ll make their lives easier during their home selling or buying process.

Once again let’s lean on Kissmetrics and their very creative “AIDA” approach to writing Facebook ad copy:

  • (A)ttention: Draw users into the ad with an attention-grabbing headline.
  • (I)nterest: Get the user interested in your product by briefly describing the most important benefit of using it.
  • (D)esire: Create immediate desire for your product with a discount, free trial, or limited time offer.
  • (A)ction: End the ad with a call to action.

 

Where are you sending people?

We touched on this a bit earlier, but think about where you want to send people after they click on your ad. Here are just a few actions that can take place when your ad is clicked:

  • You attain a new Facebook Like
  • You drive users directly to a webpage featuring a specific home
  • You drive users to an email sign-up page
  • You drive users to a landing page you built for a specific purpose (email sign-up, free webinar, free 15-minute phone conversation, etc.).

 

Facebook ad resources

As you can probably imagine, this is only the tip of the real estate iceberg when it comes to Facebook ads. Entire books have been written about the subject, but we know how busy you are. That’s why we’ve provided all kinds of great articles below that can provide you with the comprehensive information you need to get started today.

Of course, if you ever need additional advice or help building your ads, we can certainly help with that.

 

We hope this helps!

 

More marketing advice can be found on our featured Tip Of The Week Archive page.

 

Helpful Facebook Ad Articles from Around the Web

 

High-Level Overview from Facebook

https://www.facebook.com/business/learn/facebook-ads-basics

 

Deep Dive into Advertising on Facebook

https://blog.kissmetrics.com/deep-dive-facebook-advertising/

 

How to Generate 100 Real Estate Seller Leads with Facebook Ads in 2 weeks

https://www.jasonfox.me/real-estate-seller-leads-with-facebook-ads/

 

The Ultimate Real Estate Facebook Marketing Playbook

http://curaytor.com/blog/The-Ultimate-Real-Estate-Facebook-Marketing-Playbook/19221

 

The Facebook ad all real estate agents should be running to get ‘likes’

https://www.inman.com/next/the-facebook-ad-all-real-estate-agents-should-be-running-to-get-likes/

 

Why Facebook Ads are a Gold Mine for Real Estate

http://blog.homespotter.com/2016/07/20/why-facebook-ads-for-real-estate/

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5 Best Ways to Connect with Homebuyers and Sellers on Facebook

Posted on: August 8th, 2017 by Tim Garcia

5 Best Ways to Connect with Homebuyers and Sellers on Facebook

by Andy Coffaro

PropertyMinderMarketing

The New York Times recently reported that the average user spends about 50 minutes per day on Facebook.

To put that in perspective, the publication stated, “It’s more time than people spend reading (19 minutes); participating in sports or exercise (17 minutes); or social events (four minutes). It’s almost as much time as people spend eating and drinking (1.07 hours).”

Guess who else is spending nearly an hour per day on the world’s biggest social media platform?

Your future homebuyers and sellers are, of course.

With your potential clients constantly interacting with Facebook both on desktop and mobile, here are five of the best ways to connect (and even stay connected) with them on the social media giant.

 

  1. Tell Them About Yourself

We’re going to assume you already have a published Facebook business page right now (and if you don’t, we can easily help set that up for you).

Go back and look at your “About” tab. You’ll want to make sure everything is up to date, including phone number, business address, and hours of operation.

More importantly, show your audience the niche you specialize in by using the real estate (pun intended) offered to you in the “Short Description” and “Long Description” sections. Then make sure your email address and website are correct just below.

In a perfect world, your short and long descriptions will be so engaging and enticing that your readers will contact you.

Bam! Now you have new (and very warm) leads.

 

  1. Call to Action Button

Having a clear call to action button in your header image is a great way to funnel folks directly where you want them.

Here’s a nice example by the popular brand, Dollar Shave Club. You can see the call to action button labeled “Sign Up,” which then places new email addresses into their CRM for future direct marketing.

The button could also say “Learn More,” which takes people directly to your website or custom landing page.

The call to action is entirely up to you; just make you have one.

 

  1. Video, Video, Video

Video is an incredibly powerful way to connect with clients on Facebook.

This is especially true when you’re promoting a new listing either through a Facebook post or ad. If potential homebuyers in your area are scrolling through their timelines and see a vibrant, gorgeous, and creative video promoting your listing, it greatly increases the chances they’ll engage with your content.

If the video is especially amazing, your leads may feel inclined to share it with their friends and family on Facebook, thus helping to spread the word even more.

 

  1. 80/20 Rule

Once your Facebook page is looking spiffy and people are following you, always remember the 80/20 rule: Give them good, relevant, and engaging content 80% of the time that simply helps them in some way. Use the other 20% of your Facebook posts to promote specific listings or your business.

By using 80% of your posts to help and educate your audience, they’ll be much more receptive the rest of the time when you market to them directly.

 

  1. Respond as Quickly as Possible

When folks comment on your posts – whether it’s a video, link to an article, a new listing – try to respond as quickly as you can.

You’ll get notifications on your mobile device, so keep an eye out for everything from questions to disgruntled readers. By responding to them quickly, you’ll come across as a real estate agent who truly cares about her or his client’s needs and pain points.

Utilizing Facebook to connect with new homebuyers and sellers should be a no-brainer when it comes to your marketing efforts. From capturing new leads to promoting current listings, it’s easily one of the most effective ways to take your business to the next level.

 

More marketing advice can be found on our featured Tip Of The Week Archive page.

 

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Millennials: A New Source for Increased Listings.

Posted on: May 24th, 2017 by Tim Garcia

Howdy folks,

Tim here, how’s your week going?
With inventory at record lows, it’s imperative to secure listing opportunities by any means necessary. Agreed?

This includes targeting the hottest homebuyer demographic in the nation: millennials.
The logic behind this? Your homebuyers become your homeowners, and your homeowners eventually become your home sellers. So, let’s start at the very beginning (a very good place to start) – pre-paving more listings by securing more homebuyers (i.e. – your eventual home sellers). Sound good?

A few critical statistics:
– “Millennials [are] the nation’s largest living generation.”
– “Millennials make up 42% of all homebuyers overall, first-time or not.”
– “Millennials are 56% of America’s first-time homebuyers.” (Source: https://goo.gl/l71hcT)

Another recent report from the American Press Institute found that:
“88% of Millennials get their news from Facebook.” (Source: https://goo.gl/Wi3l5P)

A second report states the obvious: “Millennials Are Digital Shoppers”
The same study concluded that: “For both social networks and advertisers [realtors and agents] to attract Millennials, they need to offer valuable content, whether that’s new features or useful information.” (Source: https://goo.gl/8sDv5Q)
What better motivator do you need to get savvy and active on social media?

We have all of the resources you need:
1) The Truth About Social Media (statistics on it’s popularity amongst realtors and agents)
2) 5 Social Media Tips You Aren’t Implementing (But Should)
3) More Likes. More Followers. Savvy Ways To Mix And Mingle On Social Media
4) Facebook Business page with add-in lead capture
5) Buyers Resource Center (that you can add to, and share via, social media)
Cheers to making money by marketing to millennials,

Tim
408.213.4668
tim@propertyminder.com

For more marketing advice and tips on maximizing your listings and referrals, please visit our acclaimed ActiveRain blog and/or our official company Tip Of The Week archives page.

 

 

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5 Social Media Tips You Probably Aren’t Implementing (But Should)

Posted on: April 18th, 2017 by Tim Garcia

We’ve shown you recently how critically important social media is for your business (+ tips on how to gain more “likes” and followers). From marketing and repeat clients, to snagging new leads, social media can be one of the most impactful and cost-effective marketing strategies you’ll ever employ.

Today’s Tip of the Week is going to assume you know the basics of marketing on social media. That is to say, we’re going beyond just showing you how to advertise on Facebook or set up your X (aka Twitter) account. We’re going to show you a few out-of-the-social-box ideas that you either haven’t thought of before or just haven’t had the time to implement.

By using some or all of these ideas, you’ll discover additional ways to stay in close contact with your buyers and sellers.

Hootsuite

Some of us at PropertyMinder personally use Hootsuite – that’s how amazing we think it is.

The principle behind the platform is simple: It can be difficult to remember the specific days and times you want to post to social media to connect with the real estate industry and your clients. Hootsuite lets you schedule posts ahead of time to X (aka Twitter), Facebook, Google+ and more. It will even shrink URLs for you and show you how many characters you have remaining to type with for X (aka Twitter) compared to, say, Facebook. Then select the exact date and time you want the post to go live. Boom. Done.

80/20 Rule

80% of your social media posts should be engaging, entertaining, and helpful content for your potential homebuyers and sellers.

Save the other 20% for direct marketing of your services and/or to encourage clicks to specific pages on your website.

X (aka Twitter) Bots

This one sounds more intimidating than it actually is. No, you don’t have to be a computer engineer or know how to code to create a X (aka Twitter) bot for your business.

RealtyBizNews captures the essence of X (aka Twitter) bots better than we ever could, so we’ll let them take it away:

“X (aka Twitter) bots are basically just software programs that perform specific actions. It’s possible to program X (aka Twitter) bots to do more or less anything, from instantly responding to mentions, directly messaging users who follow you, or instantly follow someone that uses certain words and phrases. The good thing about X (aka Twitter) bots is they’re easy to write and maintain. You don’t need any special coding skills either – simply create a X (aka Twitter) account, go to apps.twitter.com and set up your own bot. Just program a specific search term and select an action the bot will perform when that search term happens.”

Where the millennials at?

Depending on your market, millennials may or may not be potential clients today, but they absolutely will be in the not-so-distant future.

What’s not as popular with this crowd: Facebook. What is popular? Platforms like Snapchat and Instagram.

Figure out where in the home buying funnel your millennials are, and then you can determine the best social media strategy to engage them.

The Power of Video

It doesn’t matter if all you have is an iPhone; you need to make videos – and the distribution of this content – an integral part of your social media plan.

Think how easy it is for people that follow you on social media to have your videos auto-begin in their Instagram or Facebook feeds. With absolute minimal effort, potential clients and revenue interacts with your content to thereby increase branding and awareness.

Social media is a highly effective way to market to your audience. When combined with emails, newsletters, and other methods that engage with the leads in your CRM, social media is yet another tool that sets you apart from the competition in your zip codes.

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

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