Posts Tagged ‘editing’

Master Your Marketing In March

Posted on: March 3rd, 2018 by Tim Garcia

mastery

 

Reality check: your website does not have to be perfect.
But it can be if you “master” a few things.

“Mastering” your website. Cool concept.
But let’s break it down, word for word.

Mastering (verb): acquire complete knowledge or skill in (an accomplishment, technique, or art); gain control of; overcome.
Website (noun): a connected group of pages on the World Wide Web, maintained by one person or organization and devoted to a single topic or several closely related topics.

So what will the free WEBSITE MASTERY WEBINAR do? It’ll help you:
 MASTER the art of keeping people on your website…
 MASTER your representation as an “ALL things real estate” agent (home selling, home buying, home improvement, home care)…
 MASTER your knowledge and use of cutting-edge real estate technology (automated home seller lead capture included)…
 MASTER the smooth delivery of critical real estate resources for ALL of your clients (your homeowners, sellersbuyers and leads).

Click here to register for the next free WEBSITE MASTERY WEBINAR. We go LIVE next Monday, March 5th at 10:00 am (PST).

Can’t make it this Monday? Feel free to register for the next webinar by clicking here.

By the way: although previous website/marketing experience is not required for attendance (because we break stuff down in super simple terms), enthusiasm and excitement about learning a thing or two is a must. 🙂

Are you in? Really looking forward to this!

Tim
Marketing Director
Direct | 408.213.4668
1101 S. Winchester Blvd, J-225
San Jose, CA 95128

Buy Just 3 Months, Get 2 Completely Free
Free Service For Existing Customers With Our Referral Program

More marketing advice can be found on our featured Tip Of The Week Archive page

 

 

Website: Mastered. Listings: Gained.

Posted on: March 2nd, 2018 by Tim Garcia

 

webinar1

webinar2

A quick reality check: your website does not have to be perfect.
But it can be if you “master” a few things.

“Mastering” your website. Cool concept.
But let’s break it down, word for word.

Mastering (verb): acquire complete knowledge or skill in (an accomplishment, technique, or art); gain control of; overcome.
Website (noun): a connected group of pages on the World Wide Web, maintained by one person or organization and devoted to a single topic or several closely related topics.

So what will the free WEBSITE MASTERY WEBINAR do? It’ll help you:
 MASTER the art of keeping people on your website…
 MASTER your representation as an “ALL things real estate” agent (home selling, home buying, home improvement, home care)…
 MASTER your knowledge and use of cutting-edge real estate technology (automated home seller lead capture included)…
 MASTER the smooth delivery of critical real estate resources for ALL of your clients (your homeowners, sellersbuyers and leads).

Click here to register for the next free WEBSITE MASTERY WEBINAR. We go LIVE next Monday, March 5th at 10:00 am (PST).

Can’t make it this Monday? Feel free to register for the next webinar by clicking here.

By the way: although previous website/marketing experience is not required for attendance (because we break stuff down in super simple terms), enthusiasm and excitement about learning a thing or two is a must. 🙂

Are you in? Really looking forward to this!

Tim
Marketing Director
Direct | 408.213.4668

Buy Just 3 Months, Get 2 Completely Free
+
 Free Service For Existing Customers With Our Referral Program

More marketing advice can be found on our featured Tip Of The Week Archive page.

 

 

5 Mistakes Your Website Is Making, Right Now.

Posted on: March 1st, 2017 by Tim Garcia

 

Quick question: How long would you say you remain on a website that loads slowly, looks awful, isn’t intuitive to navigate and basically doesn’t do anything to solve your pain points?

According to some studies, consumers spend only around 15 seconds on your website. That’s not a lot of time to capture interest and get them excited via relevant, engaging content.

So what are some of the biggest faux pas that real estate agents – and businesses in general – make when it comes to their websites?

Here’s five of them, and if you’re concerned that you may be making some of these same mistakes, let us know and we can help build you a branded website that can throttle your business into overdrive.

 

  1. Where’s the CTA?

Go look at your current website right now. No really, give it a gander.

Where is your call to action? Is it clearly positioned where a consumer will see it? Think about the color scheme of your CTA button and how that might stand out against the rest of your website. Is it big enough without looking tacky?

 

  1. There’s too much clutter

Have you ever been to the cheese aisle at a major grocery outlet? Sometimes the options are so overwhelming that you just give up.

Same goes for your website. Remember that you’re using it in large part to capture leads so you don’t need to convey every single detail of your professional history or services. There’s plenty of time for that once you capture your leads and get them on the phone.

 

  1. Where’s the GA?

Some reports have stated that a whopping 75% of small businesses don’t use analytics tools on their websites. That’s like driving your car in the pitch black of night with zero assistance and yet still hoping to arrive at the correct destination.

Google Analytics (GA) and other tools can help you turn the headlights on so you can see where you’re going. Without these tools, how would you know if your leads are even opening your emails or clicking on the links in them that point to your website?

Track, tweak, transcend.

 

  1. Are you social?

Some people love social media. Some think it’s a sign of the end times.

Despite your personal feelings about social media, the reality is that it needs to be a huge component of your marketing. A great way to build up your audience is by making sure you having things like social media icons clearly placed on your website where visitors can see them.

Also make sure to have icons under every piece of content you publish to encourage likes, retweets, shares and more.

 

  1. Laptops and cell phones and tablets, oh my!

Your clients are on their mobile devices just as much as you are, so get on your phone or tablet right now and visit your current site.

Is it mobile friendly? Is it just as easy to navigate as the web version? Where is your call to action and lead-capture form? Is the navigation clear or confusing?

 

Branded websites to boost your biz

From call to actions to mobile-responsive designs (and everything in-between), a branded website that both captures the essence of your business while providing an enjoyable customer experience is critical to the sustained success of your business.

Thankfully, if you’re feeling like your site could use everything from a refresh to an overhaul, we’re here to help.