Posts Tagged ‘millennials’

5 Things You Should Know (7/23)

Posted on: July 24th, 2018 by Tim Garcia

What you should know_ Week 1 (1)


1. Exisiting-Home Sales Slide, Thanks to Soaring Prices.

What you should do:
– Remember that Seller’s Corner is your remedy to low inventory, and will boost your listings. 😉

2. 7 Real Estate Tools Entrepreneurs Should Know About.

What you should do:
– Take note. And check out #8 (our personal addition to the list).


3. 12 Ways To Make Money In Real Estate.

What you should do:
– Consider expanding your real estate biz horizons. The sky is the limit!


4. Instant regret: 1 in 4 millennials aren’t happy to be homeowners.

What you should do:
– Keep your buyers (millennials included) happy by delivering accurate
property/dream home matches.


5. A giant T. Rex costume is helping this real estate agent sell a home.

What you should do:
– Remember to think outside-the-box, sometimes. 😉


Have a great week!

– Tim

Marketing Director
Direct | 408.213.4668
1101 S. Winchester Blvd, J-225
San Jose, CA 95128

Buy Just 3 Months, Get 2 Completely Free
Free Service For Existing Customers With Our Referral Program

Weekly real estate marketing tips can be found on our featured Tip Of The Week Archives and our ActiveRain Blog.


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Free, weekly, extensive insight on how to increase your listings, fully nurture your buyer and seller leads, boost your referrals, maximize client retention, stay top-of-mind, and strengthen your marketing efforts (includes direct access to cutting-edge real estate marketing technology designed in the heart of the Silicon Valley).


5 Things You Should Know (6/11)

Posted on: June 12th, 2018 by Tim Garcia

What you should know_ Week 1 (1)


1. Trump’s Hosts at Summit Are Low-Profile Real Estate Billionaires.
What you should do:
– Hope for the best outcome. And remember you don’t need to be a billionaire to own cutting-
edge technology designed in the heart of the Silicon Valley
. 😉


2. Trade in your house? Startup launches a different approach to real estate in Triangle.

“It purchases customers’ new homes on their behalf, moves them in, and then sells their existing homes for them on the open market with the goal of making real estate transactions more simple – and more certain.”

What you should do:
– Keep in mind that competition is around every corner. What are you doing to ensure your
 buyers and sellers aren’t lead astray?


3. Millennials Aren’t Having Kids. Here’s Why That’s A Problem For Baby Boomer Real Estate & Retirement.

“Whatever the reason, the decision of Millennials to delay or forgo having children will have a ripple effect on wannabe Baby Boomer grandparents. No, I am not concerned about Donna’s desire for grandbabies. I am thinking about a far more practical issue – Donna’s financial security.

The majority of Baby Boomers’ wealth is not in the bank, in a pension plan or in an investment portfolio, but in their homes. Despite the popular urban mythology of Boomer life in the big city, more than 70% of Baby Boomers are still living in suburban and rural areas. An increasing number of soon-to-retire and recently retired Boomers are looking to downsize and cash out the decades of equity they have amassed in their homes as a source of income and a chance to live the good life. But how can they cash out without any buyers?”


What you should do:
– Touch base with both your millennial and baby boomer clients. Ask what they’re up to.
Maybe even share this article. Find out if there’s any truth to what we just read.


4. The World’s Largest Real Estate Companies 2018.

What you should do:
– Speaking of companies, are you happy with your current broker? More importantly, do you
have website(s)/marketing in place separate from your brokerage? If not, consider setting up something more independent that’ll help you stand out.


5. Redfin CEO explains why competitors should fear him.

What you should do:
– No need to pay and read this article. Just prove this guy wrong. Provide your clients with
every single service Redfin provides (+ more). We’re happy to make sure you’re all set up. 🙂


Hope your week is off to a fantastic start,
– Tim

Marketing Director
Direct | 408.213.4668
1101 S. Winchester Blvd, J-225
San Jose, CA 95128

Buy Just 3 Months, Get 2 Completely Free
Free Service For Existing Customers With Our Referral Program

Weekly real estate marketing tips can be found on our featured Tip Of The Week Archives and our ActiveRain Blog.


SIGN UP to receive our emails!

Free, weekly, extensive insight on how to increase your listings, fully nurture your buyer and seller leads, boost your referrals, maximize client retention, stay top-of-mind, and strengthen your marketing efforts (includes direct access to cutting-edge real estate marketing technology designed in the heart of the Silicon Valley).


Millennials: A New Source for Increased Listings.

Posted on: May 24th, 2017 by Tim Garcia

Howdy folks,

Tim here, how’s your week going?
With inventory at record lows, it’s imperative to secure listing opportunities by any means necessary. Agreed?

This includes targeting the hottest homebuyer demographic in the nation: millennials.
The logic behind this? Your homebuyers become your homeowners, and your homeowners eventually become your home sellers. So, let’s start at the very beginning (a very good place to start) – pre-paving more listings by securing more homebuyers (i.e. – your eventual home sellers). Sound good?

A few critical statistics:
– “Millennials [are] the nation’s largest living generation.
– “Millennials make up 42% of all homebuyers overall, first-time or not.
– “Millennials are 56% of America’s first-time homebuyers.” (Source:

Another recent report from the American Press Institute found that:
88% of Millennials get their news from Facebook.” (Source:

A second report states the obvious: “Millennials Are Digital Shoppers
The same study concluded that: “For both social networks and advertisers [realtors and agents] to attract Millennials, they need to offer valuable content, whether that’s new features or useful information.” (Source:
What better motivator do you need to get savvy and active on social media?

We have all of the resources you need:
1) The Truth About Social Media (statistics on it’s popularity amongst realtors and agents)
2) 5 Social Media Tips You Aren’t Implementing (But Should)
3) More Likes. More Followers. Savvy Ways To Mix And Mingle On Social Media
4) Facebook Business page with add-in lead capture
5) Buyers Resource Center (that you can add to, and share via, social media)
Cheers to making money by marketing to millennials,


For more marketing advice and tips on maximizing your listings and referrals, please visit our acclaimed ActiveRain blog and/or our official company Tip Of The Week archives page.



5 Social Media Tips You Probably Aren’t Implementing (But Should)

Posted on: April 18th, 2017 by Tim Garcia

We’ve shown you recently how critically important social media is for your business (+ tips on how to gain more “likes” and followers). From marketing and repeat clients, to snagging new leads, social media can be one of the most impactful and cost-effective marketing strategies you’ll ever employ.

Today’s Tip of the Week is going to assume you know the basics of marketing on social media. That is to say, we’re going beyond just showing you how to advertise on Facebook or set up your X (aka Twitter) account. We’re going to show you a few out-of-the-social-box ideas that you either haven’t thought of before or just haven’t had the time to implement.

By using some or all of these ideas, you’ll discover additional ways to stay in close contact with your buyers and sellers.


Some of us at PropertyMinder personally use Hootsuite – that’s how amazing we think it is.

The principle behind the platform is simple: It can be difficult to remember the specific days and times you want to post to social media to connect with the real estate industry and your clients. Hootsuite lets you schedule posts ahead of time to X (aka Twitter), Facebook, Google+ and more. It will even shrink URLs for you and show you how many characters you have remaining to type with for X (aka Twitter) compared to, say, Facebook. Then select the exact date and time you want the post to go live. Boom. Done.

80/20 Rule

80% of your social media posts should be engaging, entertaining, and helpful content for your potential homebuyers and sellers.

Save the other 20% for direct marketing of your services and/or to encourage clicks to specific pages on your website.

X (aka Twitter) Bots

This one sounds more intimidating than it actually is. No, you don’t have to be a computer engineer or know how to code to create a X (aka Twitter) bot for your business.

RealtyBizNews captures the essence of X (aka Twitter) bots better than we ever could, so we’ll let them take it away:

“X (aka Twitter) bots are basically just software programs that perform specific actions. It’s possible to program X (aka Twitter) bots to do more or less anything, from instantly responding to mentions, directly messaging users who follow you, or instantly follow someone that uses certain words and phrases. The good thing about X (aka Twitter) bots is they’re easy to write and maintain. You don’t need any special coding skills either – simply create a X (aka Twitter) account, go to and set up your own bot. Just program a specific search term and select an action the bot will perform when that search term happens.”

Where the millennials at?

Depending on your market, millennials may or may not be potential clients today, but they absolutely will be in the not-so-distant future.

What’s not as popular with this crowd: Facebook. What is popular? Platforms like Snapchat and Instagram.

Figure out where in the home buying funnel your millennials are, and then you can determine the best social media strategy to engage them.

The Power of Video

It doesn’t matter if all you have is an iPhone; you need to make videos – and the distribution of this content – an integral part of your social media plan.

Think how easy it is for people that follow you on social media to have your videos auto-begin in their Instagram or Facebook feeds. With absolute minimal effort, potential clients and revenue interacts with your content to thereby increase branding and awareness.

Social media is a highly effective way to market to your audience. When combined with emails, newsletters, and other methods that engage with the leads in your CRM, social media is yet another tool that sets you apart from the competition in your zip codes.

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

Trends & Predictions For 2017 Real Estate Market

Posted on: January 10th, 2017 by Tim Garcia


Trends and Predictions for the 2017 Real Estate Market

With 2016 and the holidays now in the rear-view mirror, it’s time for you to begin establishing, focusing and achieving your goals for 2017.

Is this the year you close your first million-dollar listing? Is 2017 the year you finally launch a custom-designed website that’s user-friendly and packed full of awesome information for your clients whether they’re on mobile or desktop?

Whatever your goals might be over the next 12 months, they’re sure to be impacted in some capacity by trends and predictions for the coming year. Here are just a few of the prognostications for the 2017 real estate market by some of the best and brightest experts in the industry.


Chris Matthews –

“In December, the Federal Reserve raised interest rates for only the second time since 2006, and a majority of the members of the Fed’s rate-setting board predict there will be three more increases coming in 2017. These decisions will cause mortgage rates to rise, potentially making it more difficult for prospective homebuyers to be able to afford the home of their dreams.”

Ilyce Glink – CBS News

“As the oldest of the millennials push into their mid-30s, many will start to settle down and buy houses. A number of factors are contributing to this generation’s decision to start buying homes. More jobs are being created for 25- to 34-year-olds than any other age group, and wages are rising. Millennials are also reaching an age at which they’re thinking about marriage and children.

Baby boomers, the oldest of whom are entering their late 60s, are also looking to move as they reach their retirement years. In the last several years, baby boomers’ participation in the housing market has dwindled. Many already own homes and may have been reluctant to sell until their properties recovered the value they lost in the housing bust.”

Beth Braverman – The Fiscal Times

“It’s easier to get a mortgage now than at any time in the past eight years. That reflects an increased availability of both jumbo loans and low down-payment loans. Banks may also be more willing to work with borrowers over the next few years as they look to make up for a decline in refinancing business when interest rates go up.”

Kelsey Ramirez – HousingWire

The hottest real estate markets for 2017 will include Phoenix, Los Angeles, Boston, Sacramento and Riverside.

Tawd Frensley – PropertyMinder

“As it becomes more difficult for buyers to purchase homes due to higher interest rates, I believe every agent should turn their attention to the homeowners they know. If you were to refer back to what Glink and Braverman stated about Baby Boomers, refinancing will not be much of an option in 2017. The only real way to free up cash for retirement will be to sell. Reach out to every 55-plus-year-old homeowner you know and make yourself top-of-mind when they make the decision to sell. You can’t make someone sell, but you can make them remember you first when they make that decision.”

PropertyMinder is here to help

Want to learn how PropertyMindrr can help you stay one step ahead of the curve in 2017? Check out our video below to learn a bit more and then take AccelerAgent for a test drive for free today. It’s our impact product that will help you adapt to the constant fluctuations of the industry.

We’ll get you on the fast track to capturing and closing leads in no time.



Top 3 New Year Market Predictions (+ Critical Tools You Need To Act & Respond)

Posted on: December 30th, 2016 by Tim Garcia


Here are 3 significant real estate trends popping up pretty consistently on multiple sources (+ the tools you need in anticipation of meeting each one head on) that we thought you should be aware of:

1) Young and old alike – there’s bound to be a spike (in market activity).*
Millennials are getting married and starting families, while baby boomers are continuing to retire.
Chances are the latter will be selling their home(s) and/or relocating/buying in new, warmer climate(s), while the youngsters are looking to establish a safe, secure familial foundation where they can build their lives.What are you doing to identify and reach out to each group?

Seller’s Corner will get them turning to you to sell their home, while our Custom IDX tool will empower you with automated, instant delivery of listing/property alerts that match their dream home. Your CRM is also an essential resource in terms of helping you recognize who is who (millennials, boomers, homeowners, buyers, sellers, etc), what folks are up to (retiring, college bound, looking to move, in need of home care resources, etc.) and keeping you mindful about reaching out for holidays, anniversaries, birthdays, or just a quick “hey, how’s it going?”

2) Sellers’ Market will dominate.**
Yep – this is pretty much the consensus from economists and experts in the industry.
Skeptical? It’s all good. Even if this prediction doesn’t become a reality, we have your back up plan.Seller’s Corner will boost your inventory by reconnecting you with past clients and sparking critical relationships with homeowners virtually guaranteeing you’re the agent they choose to list

How? Gentle digital “touches” with info and content they will actually find interesting and appreciate (the value of their home) will keep you top-of-mind and in their good graces.
3) Folks will flock to the (more affordable) suburbs.***
Anyone living in one can tell you that housing, within or very near, a large city is increasingly costly (at least in the San Francisco Bay Area). Apparently, as a result, we can expect buyers to make that trek and shift to suburban life.

The only question now is: are you actively and habitually providing them with the resources and alerts they need to find a home that meets the needs of their unique lives and, perhaps most importantly, that they can afford? From HD Photos and the best schools nearby, to comparable listings and an interactive Map Search, the answers to all their questions, wants and needs are at your, and their, beck and call.

If people are looking for certain neighborhoods, our Custom IDX links will allow you to showcase a community, neighborhood, view, or amenity at the push of a button. If your focus is to get people on your website, why not make is as easy as possible?


Cheers to a successful and spectacular 2017,

Director Of Marketing