Posts Tagged ‘sellers market’

Zillow FAIL, “Freaking Out” Over Low Inventory (+ Solutions).

Posted on: May 19th, 2017 by Tim Garcia

Howdy,

Tim here, with a couple news articles that caught my eye – would love to hear your thoughts!

First off – looks like Zillow is in hot water.
An excerpt from an article entitled “Zillow Advertising under CFPB fire sets real estate industry on edge”:“Why would a new-media company founded to, as it says in its mission statement, ’empower’ customers with new ways of shopping for and maintaining a home cling to an outdated way of doing business, rather than trying to disrupt it with a newer, better model?” Click here to read the full story.

Hmmm…GREAT question. Although we may not have an answer – we definitely have your “newer, better model” when it comes to empowering homeowners (sellers), homebuyers and the agents that want to work with them. Complete access to our marketing suite, designed in the epicenter of USA’s hottest housing market.

Next up, CNBC is reporting: “Real Estate CEO: Record-low housing inventory is ‘freaking us out’”. Full statement + developing story: “The inventory is reaching historic lows. It’s never declined vaster than it did last month. It’s freaking us out – it’s affecting our business; it’s limiting our sales…”

 

Its high time to call in the solution to the low inventory crisis. Can you guess what that would be?
Yep, the exclusive listing-generator: Seller’s Corner.

 

To recap…
Low inventory is a reality. Zillow (the supposed remedy to low inventory) is failing.
Shouldn’t realtors/agents have a reliable, empowering alternative they can turn to?

Given our company headquarters are located in the hottest (seller’s) housing market in the nation – I think it’s safe to say:

We know (and see) the stress and strain of low inventory on agents.
We know (and have designed) marketing tech and practices specifically designed to increase listings and boost the quality and efficiency of your professional career.

That didn’t sound too sales pitchy, did it? 😉

Really hope your week is going well,

Tim
Director of Marketing
408.213.4668
tim@propertyminder.com

 

Not a customer? Gain the competitive upper-hand with PropertyMinder marketing, designed in the heart of the nation’s hottest seller’s market!

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

 

 

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Top 3 New Year Market Predictions (+ Critical Tools You Need To Act & Respond)

Posted on: December 30th, 2016 by Tim Garcia

 

Here are 3 significant real estate trends popping up pretty consistently on multiple sources (+ the tools you need in anticipation of meeting each one head on) that we thought you should be aware of:

1) Young and old alike – there’s bound to be a spike (in market activity).*
Millennials are getting married and starting families, while baby boomers are continuing to retire.
Chances are the latter will be selling their home(s) and/or relocating/buying in new, warmer climate(s), while the youngsters are looking to establish a safe, secure familial foundation where they can build their lives.What are you doing to identify and reach out to each group?

Seller’s Corner will get them turning to you to sell their home, while our Custom IDX tool will empower you with automated, instant delivery of listing/property alerts that match their dream home. Your CRM is also an essential resource in terms of helping you recognize who is who (millennials, boomers, homeowners, buyers, sellers, etc), what folks are up to (retiring, college bound, looking to move, in need of home care resources, etc.) and keeping you mindful about reaching out for holidays, anniversaries, birthdays, or just a quick “hey, how’s it going?”


2) Sellers’ Market will dominate.**
Yep – this is pretty much the consensus from economists and experts in the industry.
Skeptical? It’s all good. Even if this prediction doesn’t become a reality, we have your back up plan.Seller’s Corner will boost your inventory by reconnecting you with past clients and sparking critical relationships with homeowners virtually guaranteeing you’re the agent they choose to list

How? Gentle digital “touches” with info and content they will actually find interesting and appreciate (the value of their home) will keep you top-of-mind and in their good graces.
3) Folks will flock to the (more affordable) suburbs.***
Anyone living in one can tell you that housing, within or very near, a large city is increasingly costly (at least in the San Francisco Bay Area). Apparently, as a result, we can expect buyers to make that trek and shift to suburban life.

The only question now is: are you actively and habitually providing them with the resources and alerts they need to find a home that meets the needs of their unique lives and, perhaps most importantly, that they can afford? From HD Photos and the best schools nearby, to comparable listings and an interactive Map Search, the answers to all their questions, wants and needs are at your, and their, beck and call.

If people are looking for certain neighborhoods, our Custom IDX links will allow you to showcase a community, neighborhood, view, or amenity at the push of a button. If your focus is to get people on your website, why not make is as easy as possible?

 

Cheers to a successful and spectacular 2017,

Tim
Director Of Marketing
408.213.4668
tim@propertyminder.com

 

* http://www.realtor.com/news/trends/top-real-estate-trends-2017/
** http://www.inman.com/2016/12/13/will-2017-be-a-buyers-market-or-a-sellers-market/?utm_source=weeklyheadlines&utm_medium=email&utm_campaign=sundaysend&utm_content=20161216_readmore
*** http://www.cbsnews.com/media/9-real-estate-trends-to-expect-in-2017/4/

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Phone Script For Seller Lead Outreach

Posted on: February 29th, 2016 by Tim Garcia

 

More of a Listing Agent? Get free access to our exclusive listing generator Seller’s Corner and jump on the next Seller’s Corner webinar to get started!

The following is an example of a personally-drafted phone script for an actual PropertyMinder client.
*Keep in mind… Having in-hand conversation-starters and content to smoothly navigate through phone calls can undoubtedly lessen your anxiety and improve the quality of your relationships.

However, the trick is to not come off as “scripted” in your tone and delivery. Be professionally casual and honest. Ad libbing is a nice touch, too! Need someone to “rehearse” with? We’re all ears.*

 

Agent: Hey there, ____. This is ____ from ____. How are you doing? Is 2017 off to a good start? I just wanted to touch base again and see how you (and your family) are doing!

Client: I am (we’re) okay, thanks. How are you?

Agent: I’m doing great, thanks for asking. Just keeping busy and trying to stay in touch with folks. I had sent you an e-mail earlier this week, and wasn’t sure if you received it. How’s your home? Are you facing any seasonal issues? The reason I ask is because I have a network of service providers I can happily refer you to.

Client: a) Yes / b) No

Agent: (respond accordingly, have service provider names on hand.)
a) I’m glad I asked! (name resources) / b) Oh okay, glad to hear all is well!

Client: Thank you.

Agent: By the way, speaking of your home, I’m not sure if you keep up with the market – but it’s definitely shifted to become a sellers market.

Client: a) Really? I had no idea. / b) Yes, I was aware.

Agent: a) & b) Yes! Several of my listings this past year sold for more than the listing price, believe it or not.

Client: That’s interesting, great, etc.

Agent: Yeah, I think so too! Have you ever thought what your home is worth? The reason I ask is ‘cause it never hurts to have a home evaluation, even if you’re not thinking of selling anytime soon. Ya know? Most folks who request these are just curious, and some find it handy in the future.

Client: a) Yes, I’d be interested. / b) No thanks, I’m good.

Agent: a) Wonderful! I can e-mail you a CMA (Comparable Market Analysis), or we can meet for coffee one day and I can bring you printed info – whichever works best for you. / b) Okay, well if you change your mind I can always forward you info.

Client: a) Yes, e-mail / b) Yes, let’s meet / c) No, thank you.

Agent: a) Great! I’ll send that your way and set you up on alerts about activity in your neighborhood – like I said it never hurts to know! / b) Great, is there a day and time that works best for you? / c) Do you mind if I e-mail you something just for future reference?

Agent: Thanks for taking the time to chat with me! As your agent, it’s my job to keep you up to date on all things real estate. I’m so glad I was able to connect with you today and hope we can stay in touch!

Looking for more scripted content and icebreakers?

Check out these Ready-To-Go Email Text & Pitches For Spring! 

Tim
408.213.4668
tim@propertyminder.com
PropertyMinder Marketing

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