Posts Tagged ‘advice’

5 Things You Should Know (6/5)

Posted on: June 5th, 2018 by Tim Garcia

What you should know_ Week 1 (1)


1. Antitrust Cops Turn Attention to Real Estate Data Zillow Needs

“Critics say the project has the potential to impede competition in the market by placing a large share of valuable real estate data in the hands of one entity controlled by NAR and large brokerages. Access to such data has been critical to the success of internet startups such as real estate listing company Zillow Group Inc.”

What you should do:
– Stay tuned for developments. Is this the beginning of the end for Zillow?
– Speaking of Zillow – did you know Seller’s Corner keeps your clients away from sites like that?

2. The Richest Self-Made Woman In Real Estate Shares Her Best Advice

What you should do:
– Get to know Dottie Herman. You may have more in common than you think.
– Oh, and make sure you’re fully equipped with the best money-making marketing suite out there.


3. Voters head to the ballot box in California. Learn more about the statewide propositions/measures and meet the candidates for Governor

What you should do:
– Um… VOTE!


4. Some sellers using home-tech devices to spy on buyers during showings.

What you should do:
– Maybe check-in with your clients. Make sure you’re on the same page. Trust is essential.


5. Find that competitive advantage with this home buyer’s guide to motivated sellers.

What you should do:
– Share every resource you can that will empower both you and your home buyers.
– Remember that your clients deserve the best – that’s why we purchased a server that houses
the largest property photos (upgrade from the compressed images on the MLS).
Check out our VP of Sales & Marketing’s website OakAnchorHomes to see for yourself.

Happy Tuesday!
– Tim

Marketing Director
Direct | 408.213.4668
1101 S. Winchester Blvd, J-225
San Jose, CA 95128

Buy Just 3 Months, Get 2 Completely Free
Free Service For Existing Customers With Our Referral Program

Weekly real estate marketing tips can be found on our featured Tip Of The Week Archives and our ActiveRain Blog.


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Danger Zone: Mixing Business With Family & Friends In Real Estate.

Posted on: February 9th, 2018 by Tim Garcia

The infographic below was designed with a past marketing tip in mind (you can read the original content in it’s entirety below the infographic).

As always, we would love to hear your thoughts on anything and everything!

Marketing Director
Direct | 408.213.4668
1101 S. Winchester Blvd, J-225
San Jose, CA 95128

Buy Just 3 Months, Get 2 Completely Free
 Free Service For Existing Customers With Our Referral Program

More marketing advice can be found on our featured Tip Of The Week Archive page.




by Andy Coffaro

We have a feeling that many of your leads are thinking about using a family member or close friend as their next real estate agent. We both know this is a horrible decision, but here are some tips you can forward to them to convey why they should choose you instead.

Let’s paint the picture for you real quick: You’re either buying a new home or selling your current one. It doesn’t matter. You know you need a real estate agent you can trust.

Wait a minute! Isn’t your Aunt Sally a local real estate agent? The same goes for your childhood best friend, Blake. Why would you ever risk going with some agent you found online or in the newspaper when you have trustworthy experts directly at your disposal?

Eh … there are a lot of reasons.

Trust us, we get it. It’s just natural to seek assistance from those closest to us. Sadly, however, family, friends, and real estate just don’t mix.

Here are four reasons why:


  1. They tend to tell you what you want to hear

Has a close friend ever asked you if she looked good in a certain outfit and you refrained from giving your true and honest opinion? We all probably have, and this same issue can happen when friends and family are searching through the MLS to find homes they think you want but probably aren’t a good fit.

A neutral real estate agent will tell you her true and honest opinion even if it’s not what you want to hear. That’s exactly what you need for such an endeavor as this.


  1. Friendships and kinships can go sour

Have you ever loaned a friend or family member money? He promised to pay you back in a month, but it’s been six weeks and your money is nowhere to be found.

Talk about a quick way to sour a lifelong relationship.
Things can go sideways during a home transaction. It’s just a part of life, but it shouldn’t ruin the special relationship you have with your family member or friend.

Play it safe and hire a neutral party as your real estate agent. Wondering if this neutral party is someone you can trust? Start by checking out her website to get a better feel for her skills.


  1. Are your secrets safe?

Everyone has skeletons in the closest, or at the very least, things about their personal lives and finances they’d rather keep under wraps.

There’s a reason many folks spill their guts to a therapist in a way they wouldn’t with a friend or family member. It’s personal information, and when you don’t hire a trusted, local real estate agent, you risk someone blabbing personal info you’d rather not share with others.


  1. You’re fired

This one is pretty simple: How are you going to feel if you have to fire a real estate agent that just happens to be your uncle or best friend from graduate school?

It’s not going to be fun, and it’s probably going to be ugly. Best to just avoid it altogether.
Play it safe. Find a local real estate agent with a track record of success. If you are going to consult friends and family (even if they are real estate agents), ask them for referrals instead of their services.


Ready to show these leads once and for all why you’re the best option for buying and selling their next home? Let’s get them in the best CRM you’ve ever worked with and start proving to them today why they’d be crazy not to work with you.

Trends & Predictions For 2017 Real Estate Market

Posted on: January 10th, 2017 by Tim Garcia


Trends and Predictions for the 2017 Real Estate Market

With 2016 and the holidays now in the rear-view mirror, it’s time for you to begin establishing, focusing and achieving your goals for 2017.

Is this the year you close your first million-dollar listing? Is 2017 the year you finally launch a custom-designed website that’s user-friendly and packed full of awesome information for your clients whether they’re on mobile or desktop?

Whatever your goals might be over the next 12 months, they’re sure to be impacted in some capacity by trends and predictions for the coming year. Here are just a few of the prognostications for the 2017 real estate market by some of the best and brightest experts in the industry.


Chris Matthews –

“In December, the Federal Reserve raised interest rates for only the second time since 2006, and a majority of the members of the Fed’s rate-setting board predict there will be three more increases coming in 2017. These decisions will cause mortgage rates to rise, potentially making it more difficult for prospective homebuyers to be able to afford the home of their dreams.”

Ilyce Glink – CBS News

“As the oldest of the millennials push into their mid-30s, many will start to settle down and buy houses. A number of factors are contributing to this generation’s decision to start buying homes. More jobs are being created for 25- to 34-year-olds than any other age group, and wages are rising. Millennials are also reaching an age at which they’re thinking about marriage and children.

Baby boomers, the oldest of whom are entering their late 60s, are also looking to move as they reach their retirement years. In the last several years, baby boomers’ participation in the housing market has dwindled. Many already own homes and may have been reluctant to sell until their properties recovered the value they lost in the housing bust.”

Beth Braverman – The Fiscal Times

“It’s easier to get a mortgage now than at any time in the past eight years. That reflects an increased availability of both jumbo loans and low down-payment loans. Banks may also be more willing to work with borrowers over the next few years as they look to make up for a decline in refinancing business when interest rates go up.”

Kelsey Ramirez – HousingWire

The hottest real estate markets for 2017 will include Phoenix, Los Angeles, Boston, Sacramento and Riverside.

Tawd Frensley – PropertyMinder

“As it becomes more difficult for buyers to purchase homes due to higher interest rates, I believe every agent should turn their attention to the homeowners they know. If you were to refer back to what Glink and Braverman stated about Baby Boomers, refinancing will not be much of an option in 2017. The only real way to free up cash for retirement will be to sell. Reach out to every 55-plus-year-old homeowner you know and make yourself top-of-mind when they make the decision to sell. You can’t make someone sell, but you can make them remember you first when they make that decision.”

PropertyMinder is here to help

Want to learn how PropertyMindrr can help you stay one step ahead of the curve in 2017? Check out our video below to learn a bit more and then take AccelerAgent for a test drive for free today. It’s our impact product that will help you adapt to the constant fluctuations of the industry.

We’ll get you on the fast track to capturing and closing leads in no time.



The Most Expensive Website In The World Goes To…

Posted on: April 18th, 2015 by Tim Garcia




Our VP of Sales and Marketing had himself a blog rant. We hope you like it.
The most expensive website in the world goes to…..

You! Congratulations on being able to afford a website that costs you 6 figures every year. You must be rich.

Wait! You don’t pay 6 figures for your website?
No, no, you actually do. Here’s how:

Your database has 250 contacts.
You did 7 deals last year.
For every 10 contacts in your database, should equal a transaction (buyer, listing, or a referral).
So you missed out on 18 deals. Holy Smokes! 

Multiply that by your average commission (lets say $8,000)
Grand total = $144,000 in business.


Remember, free is never free.
Everything comes at a price, and in your case, it comes at a hefty price.
If I’m not mistaken, you got into real estate to make money, not run a non-profit.

However, your free broker website made that possible. 
Real Estate Charity: Giving business away to less deserving, less experienced agents and not getting anything in return. Wow.

‪#‎GoodGrief‬ ‪#‎DontDrinktheKoolAid‬

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.