Posts Tagged ‘property values’


Posted on: April 13th, 2018 by Tim Garcia


In honor of “Drop Everything and Read” Day (which is, well, today 4/12) – we’re taking a moment to reflect on and underscore what it takes for your leads and clients to literally DROP what they are doing – and not only READ an email, text and/or hard content from you – but GET INSPIRED TO RESPOND to you, based on what you sent them to read.

Make sense?

We’ve said it time and time again: giving folks relevant, useful info. (like, say, THE VALUE OF THEIR HOME; WHAT THEIR HOME IS WORTH and/or PROPERTIES THAT MATCH THEIR DREAM HOME) is not only immensely appreciated by sellers and buyers, respectively – it gently coerces them into making a direct and critical correlation between the valuable content they are reading, and how they perceive you.

In essence, once you send something memorable and (particularly financially) empowering to them, you are then associated in their mind’s eye as the neighborhood expert with all of the answers; a reliable, wise professional that they feel safe turning to, to responsibly and swiftly handle all of their real estate needs.

The content you send out should possess an inherent sense of urgency (in buying, selling, and referring) that will ultimately make folks want to:

DROP everything, READ, and (inevitably) SELL (with you)!
DROP everything, READ, and (inevitably) BUY (with you)!
DROP everything, READ, and (inevitably) REFER (you to their family and friends)!

Get them to STOP, DROP, READ and BUY/SELL/REFER with you by CONSISTENTLY reminding them that you have every real estate resource imaginable that will:

FIND BUYERS THEIR DREAM HOME (via carefully selected, customized, and punctual Listing Alerts & Property Matches).

ENSURE SELLERS SECURE THE BEST OFFER ON THEIR HOME (via delivering accurate, updated, and detailed Home Values they won’t find on Zillow, Trulia and the like).

MAXIMIZE HOMEOWNERS’ PROPERTY VALUES (via your trusted service provider “Homebrella” networking system, supplying affordable home improvement needs).

Heads up (as corny as it may sound): following the aforementioned advice might result in you needing to STOP, DROP AND ROLL – ’cause you’ll be on FIRE! 🙂

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Marketing tips, advice, and guidance can be found on our featured Tip Of The Week Archive page.


What Rise In Interest Rates Really Mean…

Posted on: December 3rd, 2016 by Tim Garcia



You may have read in the news recently that interest rates are starting to climb. As interest rates increase, it could have a ripple effect that includes the decline of property values, less folks buying homes, a surplus of homes remaining on the market and more.

As you can probably imagine, your clients may have just a few of the following questions:


  • What does this mean for my family and me?
  • Will there be an influx of bank-owned homes about to hit the market?
  • Will this create a flood of listings on the market?
  • Are we about to shift to a buyer’s market?
  • Are we finally facing equilibrium?


These are just a few examples of the potentially dozens of questions your clients and leads might have.

So what do experts in the industry think about these questions and more?

Today we’re going to take a quick tour around the web to show you what some of the top journalists and researchers are saying about interest rates suddenly shifting skyward.

Mortgage rates surge, but homebuyers advised to be patient

Marcy Gordon and Josh Boak, Associated Press

“The low rates have helped boost home sales and prices this year. But there are economic unknowns as the new administration’s economic policy starts to take shape. And constraints on home purchases like tight credit standards and affordability remain, bolstered by market expectations of further rate increases.

Steadily rising rates would ultimately limit the number of possible buyers and how much they can afford to pay. And existing homeowners who might otherwise be looking for an upgrade could choose to stay put rather than face higher interest costs.”

Mortgage rate increases dampen refinancing

Nathan Bomey, USA TODAY

“Mortgages issued to purchase homes, rather than refinancing existing mortgages, are still humming along at an encouraging clip. Some “fence sitters” are buying now to avoid higher rates later. What’s more, the strong housing market and wage increases are encouraging many buyers to take the plunge. Even some notoriously cautious Millennials are increasingly jumping into the market. Rent increases averaging 5% might be a contributing factor for them.”

The era of super-low interest rates might be ending. What’s in it for you?

Jim Puzzanghere, Los Angeles Times

“The sudden increase has cooled the market for mortgage refinancing and is likely pushing some prospective home buyers to rethink how much house they can afford.

When mortgage rates are low and dropping, refinancing activity rises as homeowners look to replace higher-rate loans with cheaper ones. With rates now headed the other way, refinancing activity is expected to drop off in 2017, according to the Mortgage Bankers Association.”

Mortgage Applications Drop 9.4 Percent as Interest Rates Continue to Soar

McGuire, Newsmax

“With mortgage rates going up, affordability is down. But affordability is still at a fairly high level. Even though mortgage rates go up doesn’t mean people will buy fewer homes.

To be sure, a sustained surge in borrowing costs could further hinder first-time purchases at a time when rising values are already hurting affordability and pricing out buyers in many markets.”


What are your thoughts on interest rates going up? We’d love to hear from you.

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