Tim
Marketing Director
Direct | 408.213.4668
1101 S. Winchester Blvd, J-225
San Jose, CA 95128
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More marketing advice can be found on our featured Tip Of The Week Archive page.
by Andy Coffaro
Somehow, in what has felt like the blink of an eye, 2017 is practically behind us. Throughout the year, we’ve worked tirelessly to provide you with the best real estate marketing tips you can find.
Just a few of those tips included utilizing Facebook Ads, marking to millennials, how to improve your company website, and countless other nuggets of info to help you increase sales and attain more leads.
2018 will be no different: We’ll continue to do the diligent research needed to help you maximize your business. There’s no doubt that next year’s tips and advice will be informed by many of the predictions experts are making right now.
So as we prepare to bid 2017 adieu, let’s check out some of the most popular 2018 predictions by leading experts in the real estate industry.
8 Predictions for 2018
Allison Bethell, FitSmallBusiness.com – via The Street
People have been priced out of renting and purchasing, so builders will try to fill that void through townhomes, condos and single-family communities that offer affordability, value and are environmentally conscious.
Jotham Sederstrom – Inman
Following several years of dormancy, 30-year fixed rate mortgages could finally rise from the current average rate of 3.9 percent.
Katy Murphy – The Mercury News
Buyers in high-tax states such as California will move elsewhere if federal tax reform takes away deductions for state and local taxes — one of the more controversial aspects of the proposals pending in Congress.
Clare Trapasso – Realtor.com
Brian Hopper – Inman
New construction model homes will utilize technologies like Amazon’s Alexa for interactive information exchanges.
Kelsey Ramírez – HousingWire
Home prices are expected to rise 3.2% next year. This slower rate of increase will allow for home sales to pick up next year.
Joe Melendez – DSNews
In the future, scorching-hot real estate markets will give rise to more calm and cool emerging markets. The next big thing in 2018 and beyond could be Provo, Utah, then Athens, Ohio, or Aberdeen, South Dakota.
Lawrence Yup, National Association of Realtors – via Inman
The housing shortage will persist in many markets due to the legacy of slow rate of homebuilding over the past decade.
Friendly reminder: Our Black Winter Sale is still going strong. Enjoy two months of free services when you buy just three. We’re talking two additional months of more referrals, more listings, and more resources for all your buyers. You’ll also get two extra months of unlimited one-on-one training.
Who loves ya?
As always, feel free to contact us at any time with your real estate marketing questions and needs. We’re always here for you.
Here’s to a happy holidays and a prosperous new year!
More marketing advice can be found on our featured Tip Of The Week Archive page.
by Andy Coffaro
PropertyMinderMarketing
Attempting to get ahead of the competition is critical to the success of any business, but it’s especially true in the real estate industry. Competing agents, online services, and more are all vying for the same prospects and sizzling-hot leads you are.
That’s why it’s important to conduct an internal marketing audit to make sure you’re maximizing your efforts and return on investments.
What are some of the biggest issues you should be looking for?
We’re so glad you asked, because here are 5 real estate marketing no-no’s you simply must avoid and fix today before you miss out on more prospects and listings.
Have you ever visited a confusing website so convoluted that you closed your tab in the blink of an eye? Well, that’s what your future clients are doing if your site is a mess.
A quality real estate website should make very clear who you are, the area you sell in, the clientele you serve, contact information, social media links, a newsletter signup form, and more.
It’s also important that the information is conveyed in an easy-to-read manner without all kinds of wild fonts and images. Keep it professional and make sure it’s a representation of you.
Take a look at your social media properties right now. Are you:
You can’t know if your marketing efforts are successful if you don’t measure. A few examples:
No matter what platform you use for marketing – from a blog to social media to old fashion flyers in the mail – you need to make sure your audience is hearing from you on a consistent basis. Otherwise, you’ll fail to stay top of mind and your prospects could wind up in the hands of the competition.
Don’t be so paralyzed by the fear of failure that you don’t take chances. Marketing isn’t always an exact science, so be prepared to test different strategies, evaluate, test, evaluate, test, and repeat until you maximize your ROI.
Need a bit of help with your real estate marketing this fall? Feel free to contact us so we can help you attain more leads and sell more homes today.
More marketing advice can be found on our featured Tip Of The Week Archive page.
by Andy Coffaro
You’ve probably heard about or have fiddled to some degree with Facebook ads. Others of you may have steered clear until now. In either scenario, now’s a good time to review what Facebook ads are and how they can help your real estate business increase listings, sell more homes, and generate more leads.
You probably already have multiple marketing strategies in place ranging from referrals and word of mouth to print ads in the local newspaper.
These are all fantastic initiatives, and Facebook ads might be another to ad to your marketing repertoire to maximize ROI.
A quick note before we get to the topic at hand: PropertyMinder’s own Vice President of Sales and Marketing, Tawd Frensley, will be presenting at the Domination Summit next month. Register today for the online event to hear Tawd and other industry leaders talk about the local real estate crisis and how to adapt to what buyers and sellers really need. You’ll also get critical training on the value your website simply must provide to your clients.
Tickets to the online Domination Summer are free if you register now, and the content will be available from October 3-5 for two days. After that, it’ll be locked behind a paid wall.
Now let’s dive into how Facebook ads can help your business increase listings, sell more homes, and generate more leads.
How Facebook Ads Work
Facebook ads target your potential real estate clients based upon demographics, location, and information they’ve provided in their profiles.
So let’s say you want your ads to appear into front of 35-50-year-old males and females that live in San Francisco, California, and work in the tech industry. Simply check off and enter the appropriate information, set your budget, and bid for individual clicks or impressions your ad will attain. That’s it. You’re done.
The goal of your ads
Facebook is not Amazon.
That is to say, people go on Facebook to connect with friends, upload photos of their dogs, and see what their favorite author, band, musician, and more are up to.
Users are not on Facebook to browse or purchase products as they do on Amazon.
With that in mind, we’re not saying you shouldn’t promote your best or latest listing, but Facebook is probably a better outlet to get people to like your Facebook business page, sign up for your newsletter, enroll in your webinar, and things of that nature.
Now you’re attaining warm leads at an affordable rate.
Like the website Kissmetrics says: “They [Facebook ads] should be used to generate demand, not fulfill it.”
Let’s get visual
While targeting your audience is critical to the success of your ads (having them appear before a broke college student isn’t going to provide you with value), the use of images is equally important.
If you do decide to promote an open house, for example, the image that appears in user’s feed on desktop and mobile should be the absolute very best photo of the home. It should stop users from scrolling and grab their attention.
If the ad is to promote your services, use the very best headshot of yourself that promotes warmth and trust.
Clean copy
Once you’ve stopped folks in their scrolling tracks for a few seconds (which on social media is equivalent to a lifetime), make sure the text gives a clear and concise explanation of the photo.
If you’re promoting a house, give the location, price, and the home’s best details. If the ad features a stunning photo of your smiling face, give your readers a call to action that tells them how you’ll make their lives easier during their home selling or buying process.
Once again let’s lean on Kissmetrics and their very creative “AIDA” approach to writing Facebook ad copy:
Where are you sending people?
We touched on this a bit earlier, but think about where you want to send people after they click on your ad. Here are just a few actions that can take place when your ad is clicked:
Facebook ad resources
As you can probably imagine, this is only the tip of the real estate iceberg when it comes to Facebook ads. Entire books have been written about the subject, but we know how busy you are. That’s why we’ve provided all kinds of great articles below that can provide you with the comprehensive information you need to get started today.
Of course, if you ever need additional advice or help building your ads, we can certainly help with that.
We hope this helps!
More marketing advice can be found on our featured Tip Of The Week Archive page.
Helpful Facebook Ad Articles from Around the Web
High-Level Overview from Facebook
https://www.facebook.com/business/learn/facebook-ads-basics
Deep Dive into Advertising on Facebook
https://blog.kissmetrics.com/deep-dive-facebook-advertising/
How to Generate 100 Real Estate Seller Leads with Facebook Ads in 2 weeks
https://www.jasonfox.me/real-estate-seller-leads-with-facebook-ads/
The Ultimate Real Estate Facebook Marketing Playbook
http://curaytor.com/blog/The-Ultimate-Real-Estate-Facebook-Marketing-Playbook/19221
The Facebook ad all real estate agents should be running to get ‘likes’
https://www.inman.com/next/the-facebook-ad-all-real-estate-agents-should-be-running-to-get-likes/
Why Facebook Ads are a Gold Mine for Real Estate
http://blog.homespotter.com/2016/07/20/why-facebook-ads-for-real-estate/
We see the personal stress and strain the decrease in homes for sale is causing folks (namely, agents like you) first-hand. And we’re prepared and ready to do something about it.
San Jose, CA (home of PropertyMinder headquarters) has, once again, skyrocketed as the 2nd hottest seller’s market in the nation,* reflecting a “very low inventory that exists in most markets, along with steady buyer demand.”**
The stakes are high. And some home sellers aren’t wasting any time.
A local home seller “‘just figured this market couldn’t go much further,’ [so he] ‘sold his home — [that he bought for] $700,000 in 2004 — for $2 million, all cash. [He explained:] I just didn’t want to get short-changed. It seemed like the right time.'”**
The right time. To sell your home. We couldn’t agree more.
Isn’t it time you ensure every possible effort is being made to convince folks that NOW is the time to sell with you (and increase your inventory in the process)?
When you’re ready to beat the odds, together, let us know.
We’re ready to act when you are – but we should really get the ball rolling, soon.
Tim
408.213.4668
tim@propertyminder.com
*(Source: https://goo.gl/Ue3CY1)
**(Source: https://goo.gl/4mtHbk)
– August Tips Of The Week –
5 Best Ways To Connect With Homebuyers and Homesellers On Facebook
Are You Missing Out On Homesellers Via Mobile Devices?
– Company News –
An important message from our VP Of Sales & Marketing, Tawd Frensley:
“We have begun our New MLS Search migration.
This is an automatic change for all clients that will be done over the course of a month or so.
We also have some new exciting tools in the works that we will be announcing very soon.”
– Read a little more about our New MLS Search by clicking here.
– Or click here to see it in-action on a live, one-on-one demo.
***New Webinar Lineup & Schedule***
To accommodate agents – ALL webinars will now be hosted on
Mondays at 10:00 am (PST) and Thursdays at 2:00 pm (PST).
Featured topics include:
– Generating Listings (Seller’s Corner)
– Making Your Website Worth Visiting
– Database Relationship Building
– Staying Connected To Your Buyers (MLS Search)
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