Howdy folks,

Quick question – how do “changes that would make homebuying less attractive” sound?* Yeah, not so pleasant. I know.

Yesterday I came across this headline: “The California Association of Realtors says the Republican Tax Reform Plan will eliminate the incentive for people to buy homes, shrink the middle class, and raise taxes on hundreds of thousands of California homeowners.” *

Irrespective of your political party affiliation(s), this (especially the parts about diminishing homebuyers’ motivation to purchase homes, and increasing taxes on homeowners) is pretty unsettling news, to say the least.

Inventory is already low. Your homebuyers, in particular, should (no, make that NEED to) feel energized and confident, now more than ever.

This news calls for something that’s going to keep your homebuyers consistently pumped, optimistic and encouraged to have faith that their dream home is within reach.
A good suggestion: our new MLS/IDX Search feature that ensures every last accurate detail and up-to-the-minute property/housing data is available to every single one of your homebuyers.

Current customers: if you’re ready to upgrade, simply let us know.
Non-customers: if you’re ready to take advantage of this, and ensure 100% homebuyer satisfaction – let’s get you set up on a free trial.

Feel free to reply either way. I’ll be in the office all week. 🙂
Tim

*(Source: https://goo.gl/8qwEko)