Posts Tagged ‘real estate agents’

Thank YOU For Strengthening Our Nation.

Posted on: July 4th, 2018 by Tim Garcia



– Tim

Marketing Director
Direct | 408.213.4668
1101 S. Winchester Blvd, J-225
San Jose, CA 95128

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Weekly real estate marketing tips can be found on our featured Tip Of The Week Archives and our ActiveRain Blog.


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Our Holiday Season Gift To You

Posted on: November 23rd, 2017 by Tim Garcia

by Andy Coffaro


The holiday season is finally upon us, and to celebrate the most wonderful time of the year we’ve wrapped up this email package just for you loaded with some of the best real estate marketing tips around.

So grab a fresh cup of eggnog (brandy optional) and let’s check out some of the best real estate tips and resources so you can maximize your listings and home sales this holiday season.


Marketing Faux Pas

Check out five big-time real estate marketing mistakes you might be making right now but aren’t even aware of. We’re talking fixing everything from cluttered websites to lack of social media activity.


Facebook Ads

While the jury is still out on whether or not Facebook advertisements are the future of real estate social media marketing, this article shows you how they work and best practices for using them to sell more homes and snag more leads.


Info Via Infographics

Get visual and impress your audience by utilizing infographics that have the power to get you more social media followers, leads, sales, and referrals.


Unearth Your Inner Shakespeare

When you send an email to your CRM, there’s nothing more important than the subject line. If it lacks punch and creativity, your audience will never open it and get to all the fabulous info inside. This Tip of the Week shows you how to write the best email headlines ever.


Now The Newsletter

Once you’ve written that awesome email subject line, it’s time to engage, enlighten, and impress your leads. Here’s exactly how you’re going to do it via email newsletters.


Marketing To Millennials

Millennials are the nation’s largest living generation and make up 56% of all American first-time homebuyers. Here’s how to market to this next generation of homeowners.


Get Mobile

It’s an ever-increasing mobile world of smartphones and tablets so make sure you’re implementing these strategies to connect with your audience.


Black Winter Sale

Black Friday is so 2016. That’s why in 2017 we’re offering you a Black Winter sale that gives you two months of free services when you buy three. That means two bonus months of additional listings, more referrals, comprehensive resources for your buyers, unlimited one-on-one training and support from yours truly, and a heck of a lot more.


Who loves ya?

We hope you enjoyed your holiday gift. As always, feel free to contact us at any time with your real estate marketing questions and needs.

Happy Holidays!

More marketing advice can be found on our featured Tip Of The Week Archive page.



Politics aside, this is just bad news for your homebuyers.

Posted on: October 4th, 2017 by Tim Garcia

Howdy folks,

Quick question – how do “changes that would make homebuying less attractive” sound?* Yeah, not so pleasant. I know.

Yesterday I came across this headline: “The California Association of Realtors says the Republican Tax Reform Plan will eliminate the incentive for people to buy homes, shrink the middle class, and raise taxes on hundreds of thousands of California homeowners.” *

Irrespective of your political party affiliation(s), this (especially the parts about diminishing homebuyers’ motivation to purchase homes, and increasing taxes on homeowners) is pretty unsettling news, to say the least.

Inventory is already low. Your homebuyers, in particular, should (no, make that NEED to) feel energized and confident, now more than ever.

This news calls for something that’s going to keep your homebuyers consistently pumped, optimistic and encouraged to have faith that their dream home is within reach.
A good suggestion: our new MLS/IDX Search feature that ensures every last accurate detail and up-to-the-minute property/housing data is available to every single one of your homebuyers.

Current customers: if you’re ready to upgrade, simply let us know.
Non-customers: if you’re ready to take advantage of this, and ensure 100% homebuyer satisfaction – let’s get you set up on a free trial.

Feel free to reply either way. I’ll be in the office all week. 🙂


Accelerate listings, marketing, and your professional pace with AccelerAgent.

Posted on: September 30th, 2017 by Tim Garcia

This month, I’ll keep my message to you simple and straightforward:
I want to give you everything you need to end 2017 with a bang. AccelerAgent style.
(If you’re more of a visual learner, simply scroll down for direct access to everything).

Quick monthly recap of what we’ve rolled out…
– New website templates.
– New IDX/MLS Search.
– Cutting-edge tools to increase your listings.
– Free service (2 referrals in 4 months gets you 3 months free).
– Continued stream of fresh marketing tips to enhance the quality of your business (click images below):
-How to create and master Facebook Ads to maximize your listing opportunities.
-Read and practice phone scripts to spark critical conversations with homesellers.
-Special invite to a supremely empowering, free. online summit with massively successful real
estate experts and entrepreneurs.
-Plus – helpful infographics on “How To Sell More Homes” and “9 Email Marketing Tips To Maximize Listings
And Sell More Homes.”

Did I miss anything?
Like I said – I’m ready to provide what you need to make these last few months count, and prepare you for an absolutely successful New Year.


This Month’s Top 5 Marketing Tips


Exchange thoughts with other agents and access exclusive,
featured marketing tips on our ActiveRain blog.

Company News 
Tuesday, October 3rd, 2017 – Thursday, October 5th 2017

Tawd Frensley, our VP of Sales & Marketing, will be a featured guest speaker at the Residential Real Estate Domination Summit! Reserve your free ticket today by clicking the image below.



Looking for a way to help agents and/or employees affiliated with any Realogy branches (including CENTURY 21, Coldwell Banker, Better Homes and Gardens Real Estate, Citi Habitats, Climb Real Estate, Coldwell Banker Commercial, Corcoran Group, ERA, Sotheby’s International Realty, NRT LLC) impacted by Hurricane Irma and Harvey?

Consider donating via Realogy Charitable Foundation (RCF)’s Realogy Disaster Relief Fund (RDRF).
Click here or the Realogy image above for more information.

Top Infographics


Homeseller Outreach Challenge.

Posted on: September 20th, 2017 by Tim Garcia


We have written the scripts (as conversation starting points and/or complete navigations).
You have the contacts (hopefully safely stored in your personal CRM).

What we propose:
Call 1-2 homeowners (i.e. – your potential homesellers) each week.

Having in-hand conversation-starters and content to smoothly navigate through phone calls can undoubtedly lessen your anxiety and improve the quality of your relationships.

However, the trick is (obviously) to not come off as “scripted” in your tone and delivery. Be professionally casual and honest. Ad libbing is a nice touch, too! Need someone to “rehearse” with? We’re all ears.

What to have handy:

– Your Homebrella network: essentially all of the home care quotes, insight and resources (your trusted service providers’ information) that folks need to get answers, and get things done.
– Know what’s up with insight on some of what’s trendy and effective: 8 of the most popular home improvement trends amongst homeownersillustrated tips for boosting their home’s curb appealbathroom ideas that are big on storage and stylecheap landscaping ideas that’ll rake in cash later.


Agent: Hey there, ____. This is ____ from ____. How are you doing?
Can you believe how fast this year has gone by? I just wanted to touch base again and see how you (and your family) are doing!

ClientI am (we’re) okay, thanks. How are you?

AgentI’m doing great, thanks for asking. Just keeping busy and trying to stay in touch with folks.

Safeguarding homes is a big topic these days. How’s yours holding up? Are you ready for the winter season? The reason I ask is because I have a network of affordable, local service providers I can happily refer you to (including roofing, HVAC, landscaping, plumbing – you name it!).

Clienta) Yes b) No

Agent: (respond accordingly, have service provider names on hand.)
a) I’m glad I asked! What kind of projects are you needing help with? (Jot down their requests, provide the resources via your Homebrella network)

b) Ah, gotcha. Well, if it ain’t broke, don’t fix it – right? Well, in case something does come up –  instead of searching and scrolling through Google or Angie’s List, and calling places left and right, for answers, quotes and resources – I’m here to make things super convenient for you.

Any home care project you’d like to get underway in the future, consider me your starting point.

Client: Thank you.

Agent: By the way, speaking of your home, I’m not sure if you keep up with the market – but it’s definitely shifted to become a sellers’ market.

Client: a) Really? I had no idea. / b) Yes, I was aware.

Agent: a) & b) Yes! Several of my listings this past year sold for more than the listing price, believe it or not

Client: That’s interesting, great, etc.

Agent: Yeah, I think so too! Have you ever thought what your home is worth?
The reason I ask is ‘cause it never hurts to have a home evaluation, even if you’re not thinking of selling anytime soon. Ya know? Most folks who request these are just curious, and some find it handy in the future.

Clienta) Yes, I’d be interested. / b) No thanks, I’m good.

Agent: a) Wonderful! I can e-mail you a CMA (Comparable Market Analysis), or we can meet for coffee one day and I can bring you printed info – whichever works best for you.
b) Okay, well if you change your mind I can always forward you info

Client: a) Yes, e-mail / b) Yes, let’s meet c) No, thank you.

Agent: a) Great! I’ll send that your way and set you up on alerts about activity in your neighborhood – like I said it never hurts to know!
b) Great, is there a day and time that works best for you? / c) Do you mind if I e-mail you something just for future reference?

AgentThanks for taking the time to chat with me! As your personal agent, it’s my job to keep you up to date on all things real estate. I’m so glad I was able to connect with you today and hope we can stay in touch!