Marketing: Perspective, Objective, Directive (Part II)

Part 2 of Marketing: Perspective, Objective, Directive.
(Click Here For A Recap Of Part I)

Unless you got a pre-paid cell phone at Walmart, texting is free.

Many people work during the same hours you find yourself at the office.
More and more people are choosing to live their life without a landline.

Texting clients is a great option because of a couple very, very important reasons (or statistics).

First, 98% of text messages are viewed.
Secondly, it’s so easy and doesn’t require a lot of writing or time.

Pick a contact and write your own version of this (as long as it seems genuine, you can’t lose):

“Hey _____, this is _______, your agent.
Just wanted to say hello and see how everything is going.

Hope all is well.


Copy and paste this into many text messages to your contacts. Group them by location and feel free to add something fun like an upcoming local event or something about the weather, to personalize the text a little bit.

Seriously, this is the easiest way to strike up conversations, future business, relationships, and potential referrals.

Many people, myself included, would rather not speak on the phone. We have to gear our marketing to our audience. What they find most convenient or where they spend most of their time, is where we, the real estate, agents should place ourselves.

I’m going to be honest with you. If you were trying to get my business, you would have a much better chance getting a response from me by texting me. I most likely would not pick up the phone.

I know I’m not the only one.

Cheers to a great week!

-Tawd Frensley

VP of Marketing & Sales

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