Phone Script For Seller Lead Outreach


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The following is an example of a personally-drafted phone script for an actual PropertyMinder client.
*Keep in mind… Having in-hand conversation-starters and content to smoothly navigate through phone calls can undoubtedly lessen your anxiety and improve the quality of your relationships.

However, the trick is to not come off as “scripted” in your tone and delivery. Be professionally casual and honest. Ad libbing is a nice touch, too! Need someone to “rehearse” with? We’re all ears.*


Agent: Hey there, ____. This is ____ from ____. How are you doing? Is 2017 off to a good start? I just wanted to touch base again and see how you (and your family) are doing!

Client: I am (we’re) okay, thanks. How are you?

Agent: I’m doing great, thanks for asking. Just keeping busy and trying to stay in touch with folks. I had sent you an e-mail earlier this week, and wasn’t sure if you received it. How’s your home? Are you facing any seasonal issues? The reason I ask is because I have a network of service providers I can happily refer you to.

Client: a) Yes / b) No

Agent: (respond accordingly, have service provider names on hand.)
a) I’m glad I asked! (name resources) / b) Oh okay, glad to hear all is well!

Client: Thank you.

Agent: By the way, speaking of your home, I’m not sure if you keep up with the market – but it’s definitely shifted to become a sellers market.

Client: a) Really? I had no idea. / b) Yes, I was aware.

Agent: a) & b) Yes! Several of my listings this past year sold for more than the listing price, believe it or not.

Client: That’s interesting, great, etc.

Agent: Yeah, I think so too! Have you ever thought what your home is worth? The reason I ask is ‘cause it never hurts to have a home evaluation, even if you’re not thinking of selling anytime soon. Ya know? Most folks who request these are just curious, and some find it handy in the future.

Client: a) Yes, I’d be interested. / b) No thanks, I’m good.

Agent: a) Wonderful! I can e-mail you a CMA (Comparable Market Analysis), or we can meet for coffee one day and I can bring you printed info – whichever works best for you. / b) Okay, well if you change your mind I can always forward you info.

Client: a) Yes, e-mail / b) Yes, let’s meet / c) No, thank you.

Agent: a) Great! I’ll send that your way and set you up on alerts about activity in your neighborhood – like I said it never hurts to know! / b) Great, is there a day and time that works best for you? / c) Do you mind if I e-mail you something just for future reference?

Agent: Thanks for taking the time to chat with me! As your agent, it’s my job to keep you up to date on all things real estate. I’m so glad I was able to connect with you today and hope we can stay in touch!

Looking for more scripted content and icebreakers?

Check out these Ready-To-Go Email Text & Pitches For Spring

PropertyMinder Marketing