Posts Tagged ‘working with homesellers’

Home Seller Lead Marketing: Better. Stronger. Faster.

Posted on: January 10th, 2018 by Tim Garcia

We just launched a lead capture tool that automatically captures a homeowner’s address.

The best part? No website visitor registration is required.
Homeowners (a.k.a. – your inevitable home sellers) simply enter their address into the lead capture prompt “What Is My Home Worth”. The address is recorded. You’re instantly notified via email alert (“A homeowner just visited your website. Here is what was captured…”). Then you get to make the first move.

A quick recap on how this empowers you:

  • Receive immediate alerts about who’s engaging and responding.
  • The ability to reach out to home seller leads faster, and more frequently.
  • The option to print out CMAs and send it to them in the mail, or personally deliver it.

Better relationships. Stronger marketing. Faster response rate. More listing opportunities.

This is seriously the most effective instant home seller lead capture in the business.

See it first-hand before you get started or skip the demo and try it out for free immediately.

Or if you have any other burning questions about this hot topic – feel free to ask me directly. 🙂

Marketing Director
Direct | 408.213.4668
1101 S. Winchester Blvd, J-225
San Jose, CA 95128

Buy 3 Months, Get 2 Absolutely Free
+ Free Service For Existing Customers With Our Referral Program


More marketing advice can be found on our featured Tip Of The Week Archive page.




Black Friday (Winter Sale Extension)

Posted on: November 17th, 2017 by Tim Garcia



Ever wish Black Friday sales weren’t just a one day thing?
We feel the same way. That’s why ours extends through winter.

Let’s face it: the busy, expensive holiday season is followed by taxes soon after.
You need at least a couple of months to stock up on funds after holiday expenses (gifts, food, etc.), with an added peace of mind that your online marketing presence is as strong and effective as ever.

Buy just 3 months of service with us –  and get 2 entire months for free.

That means 2 free months of:
More listings.
Increased referrals.
Dream home resources for your buyers.
Unlimited one-on-one training and support.
Home care resources for your homeowners (sellers).
Cutting-edge real estate website and complete marketing toolkit.
Unlimited access to personalized marketing content, tips, and advice.

Sound good? There’s more.
Let us know when you’d like to sign-up and/or see everything in action, first.

Cheers and Happy Holidays,
Tim and the PropertyMinder Team



5 Real Estate Marketing Faux Pas That Will Cost You Prospects and Sales

Posted on: November 4th, 2017 by Tim Garcia

by Andy Coffaro


Attempting to get ahead of the competition is critical to the success of any business, but it’s especially true in the real estate industry. Competing agents, online services, and more are all vying for the same prospects and sizzling-hot leads you are.

That’s why it’s important to conduct an internal marketing audit to make sure you’re maximizing your efforts and return on investments.

What are some of the biggest issues you should be looking for?

We’re so glad you asked, because here are 5 real estate marketing no-no’s you simply must avoid and fix today before you miss out on more prospects and listings.

  1. Your website is a hot mess

Have you ever visited a confusing website so convoluted that you closed your tab in the blink of an eye? Well, that’s what your future clients are doing if your site is a mess.

A quality real estate website should make very clear who you are, the area you sell in, the clientele you serve, contact information, social media links, a newsletter signup form, and more.

It’s also important that the information is conveyed in an easy-to-read manner without all kinds of wild fonts and images. Keep it professional and make sure it’s a representation of you.

  1. Social stubbornness

Take a look at your social media properties right now. Are you:

  • Leveraging all the top platforms like Facebook, X (aka Twitter), Instagram, Pinterest, and Snapchat?
  • Making sure to post on a regular basis?
  • Utilizing the 80/20 rule where 80% of your posts consist of insightful and helpful links and info whereas 20% is direct marketing?
  • Making sure everything from contact info to messaging are the same on your social channels as they are on your website?
  1. Missing metrics

You can’t know if your marketing efforts are successful if you don’t measure. A few examples:

  • Are you checking your CRM to look at your email newsletter open rates? How does that data inform your next newsletter and the one after that?
  • If you’re running something like Facebook ads, pay attention to which ones are the most successful. Ride those like a rocket ship and ditch those that underperform.
  • Did you install Google Analytics on your website? If so, where is traffic coming from? What pages on your site engage your prospects and which ones have them closing their browser with the quickness?
  1. You disappear

No matter what platform you use for marketing – from a blog to social media to old fashion flyers in the mail – you need to make sure your audience is hearing from you on a consistent basis. Otherwise, you’ll fail to stay top of mind and your prospects could wind up in the hands of the competition.

  1. Scared to fail

Don’t be so paralyzed by the fear of failure that you don’t take chances. Marketing isn’t always an exact science, so be prepared to test different strategies, evaluate, test, evaluate, test, and repeat until you maximize your ROI.

Need a bit of help with your real estate marketing this fall? Feel free to contact us so we can help you attain more leads and sell more homes today.

More marketing advice can be found on our featured Tip Of The Week Archive page.

Your sellers and social media: still a “BFD.”

Posted on: October 19th, 2017 by Tim Garcia


Quick question – are you on Facebook?
Odds are, you are (after all, over 80% of agents and realtors use it.*)

Quite frankly, social media is a BFD (big freaking deal).
Just look around you. Folks are constantly on their phones checking their feeds.

With that said, I’ve compiled a list of tips to ensure you’re getting:
the most likes,
the most friends,
the most followers,
the most comments,
and, most importantly, the most homesellers to connect with.


– *The Truth About Social Media & The Real Estate Industry (Quick Statistics On Why You NEED To Use It).

– More Likes. More Followers. Savvy Ways To Mix And Mingle On Social Media.

– 5 Social Media Tips You Probably Aren’t Implementing – But Should.

– 5 Best Ways To Connect With Homesellers and Buyers On Facebook.

– How Facebook Ads Can Increase Your Listings, Sell More Homes And Generate More Leads.


Any of these help? Hope so.
If not, let me know if you need additional guidance. Always happy to chat. 🙂
– Tim

P.S. – while I’m thinking of it, let’s connect on Facebook – feel free to “Like” our page at any time!


Homeseller Outreach Challenge.

Posted on: September 20th, 2017 by Tim Garcia


We have written the scripts (as conversation starting points and/or complete navigations).
You have the contacts (hopefully safely stored in your personal CRM).

What we propose:
Call 1-2 homeowners (i.e. – your potential homesellers) each week.

Having in-hand conversation-starters and content to smoothly navigate through phone calls can undoubtedly lessen your anxiety and improve the quality of your relationships.

However, the trick is (obviously) to not come off as “scripted” in your tone and delivery. Be professionally casual and honest. Ad libbing is a nice touch, too! Need someone to “rehearse” with? We’re all ears.

What to have handy:

– Your Homebrella network: essentially all of the home care quotes, insight and resources (your trusted service providers’ information) that folks need to get answers, and get things done.
– Know what’s up with insight on some of what’s trendy and effective: 8 of the most popular home improvement trends amongst homeownersillustrated tips for boosting their home’s curb appealbathroom ideas that are big on storage and stylecheap landscaping ideas that’ll rake in cash later.


Agent: Hey there, ____. This is ____ from ____. How are you doing?
Can you believe how fast this year has gone by? I just wanted to touch base again and see how you (and your family) are doing!

ClientI am (we’re) okay, thanks. How are you?

AgentI’m doing great, thanks for asking. Just keeping busy and trying to stay in touch with folks.

Safeguarding homes is a big topic these days. How’s yours holding up? Are you ready for the winter season? The reason I ask is because I have a network of affordable, local service providers I can happily refer you to (including roofing, HVAC, landscaping, plumbing – you name it!).

Clienta) Yes b) No

Agent: (respond accordingly, have service provider names on hand.)
a) I’m glad I asked! What kind of projects are you needing help with? (Jot down their requests, provide the resources via your Homebrella network)

b) Ah, gotcha. Well, if it ain’t broke, don’t fix it – right? Well, in case something does come up –  instead of searching and scrolling through Google or Angie’s List, and calling places left and right, for answers, quotes and resources – I’m here to make things super convenient for you.

Any home care project you’d like to get underway in the future, consider me your starting point.

Client: Thank you.

Agent: By the way, speaking of your home, I’m not sure if you keep up with the market – but it’s definitely shifted to become a sellers’ market.

Client: a) Really? I had no idea. / b) Yes, I was aware.

Agent: a) & b) Yes! Several of my listings this past year sold for more than the listing price, believe it or not

Client: That’s interesting, great, etc.

Agent: Yeah, I think so too! Have you ever thought what your home is worth?
The reason I ask is ‘cause it never hurts to have a home evaluation, even if you’re not thinking of selling anytime soon. Ya know? Most folks who request these are just curious, and some find it handy in the future.

Clienta) Yes, I’d be interested. / b) No thanks, I’m good.

Agent: a) Wonderful! I can e-mail you a CMA (Comparable Market Analysis), or we can meet for coffee one day and I can bring you printed info – whichever works best for you.
b) Okay, well if you change your mind I can always forward you info

Client: a) Yes, e-mail / b) Yes, let’s meet c) No, thank you.

Agent: a) Great! I’ll send that your way and set you up on alerts about activity in your neighborhood – like I said it never hurts to know!
b) Great, is there a day and time that works best for you? / c) Do you mind if I e-mail you something just for future reference?

AgentThanks for taking the time to chat with me! As your personal agent, it’s my job to keep you up to date on all things real estate. I’m so glad I was able to connect with you today and hope we can stay in touch!