Are You Missing Out on Homebuyers and Sellers on Mobile Devices?

by Andy Coffaro


According to a 2017 report complied by the analytics firm Flurry, U.S. mobile users are spending a whopping five hours per day on their mobile devices.

With so many Americans glued to their mobile devices, there’s never been a better time to ensure your real estate website is optimized for the mobile experience.

To get you headed in the right direction, here are three essential tips you’ll want to keep in mind.


  1. Optimizing Your Website for a Mobile World

Three years ago, Internet usage via mobile devices surpassed desktop usage. That’s why if your custom-designed website isn’t optimized for mobile, you’re probably missing out on hundreds of potential buyers and sellers.

A few things to keep in mind:

  • Make sure links and buttons are spaced out far enough so mobile visitors can take a desired action easily the first time and without zooming in.
  • Have a concise lead form that requires just a first name and email address that’s connected to your CRM.
  • Have your contact information at the top so folks can reach you without digging around.


  1. Mobile Chat Functionality

Mobile platforms like Facebook, Instagram, Snapchat, and even dating apps like Bumble have mobile chat (or messaging, if you please) so you should too.

Providing mobile chat helps your homebuyers and sellers perceive you as being more responsive to their needs. Messaging is also a platform they’re already familiar and comfortable with. Lastly, it gives you a quick and easy way to communicate with them should you be stuck in meetings or in-between showings.


  1. Provide Current MLS Data Instantly

A study conducted by The National Association of REALTORS® and Google discovered that nearly 70% of new homebuyers used their mobile devices during their buying journey.

That’s why it’s essential to provide your mobile-device-using prospects with listing details, photos, and other critical information pulled directly from your MLS. Doing so will give them the confidence they need to see you as the experienced veteran that you are.

So, considering 97% of U.S. households have mobile devices, now is definitely the time to make sure your website is user friendly and fantastic-looking on mobile.

Do you need a hand with that? We can help.


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