Posts Tagged ‘facebook marketing’

5 Ways To Connect With Home Sellers & Buyers On Facebook.

Posted on: February 10th, 2018 by Tim Garcia

Addicted to Facebook? You’re not alone.
Instead of mindlessly scrolling, aimlessly perusing, and merely “reacting” on the social media giant – why not make the most of your time there?

With that said – we’re back again with another infographic, based on previously featured content geared toward polishing and perfecting your marketing on Facebook.

Enjoy and Happy Friday!

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More marketing advice can be found on our featured Tip Of The Week Archive page.




Original Content:
by Andy Coffaro


The New York Times recently reported that the average user spends about 50 minutes per day on Facebook.

To put that in perspective, the publication stated, “It’s more time than people spend reading (19 minutes); participating in sports or exercise (17 minutes); or social events (four minutes). It’s almost as much time as people spend eating and drinking (1.07 hours).”

Guess who else is spending nearly an hour per day on the world’s biggest social media platform?

Your future homebuyers and sellers are, of course.

With your potential clients constantly interacting with Facebook both on desktop and mobile, here are five of the best ways to connect (and even stay connected) with them on the social media giant.


  1.            Tell Them About Yourself

We’re going to assume you already have a published Facebook business page right now (and if you don’t, we can easily help set that up for you).

Go back and look at your “About” tab. You’ll want to make sure everything is up to date, including phone number, business address, and hours of operation.

More importantly, show your audience the niche you specialize in by using the real estate (pun intended) offered to you in the “Short Description” and “Long Description” sections. Then make sure your email address and website are correct just below.

In a perfect world, your short and long descriptions will be so engaging and enticing that your readers will contact you.

Bam! Now you have new (and very warm) leads.


  1.                        Call to Action Button

Having a clear call to action button in your header image is a great way to funnel folks directly where you want them.

Here’s a nice example by the popular brand, Dollar Shave Club. You can see the call to action button labeled “Sign Up,” which then places new email addresses into their CRM for future direct marketing.

The button could also say “Learn More,” which takes people directly to your website or custom landing page.

The call to action is entirely up to you; just make you have one.


  1.                        Video, Video, Video

Video is an incredibly powerful way to connect with clients on Facebook.

This is especially true when you’re promoting a new listing either through a Facebook post or ad. If potential homebuyers in your area are scrolling through their timelines and see a vibrant, gorgeous, and creative video promoting your listing, it greatly increases the chances they’ll engage with your content.

If the video is especially amazing, your leads may feel inclined to share it with their friends and family on Facebook, thus helping to spread the word even more.


  1.                        80/20 Rule

Once your Facebook page is looking spiffy and people are following you, always remember the 80/20 rule: Give them good, relevant, and engaging content 80% of the time that simply helps them in some way. Use the other 20% of your Facebook posts to promote specific listings or your business.

By using 80% of your posts to help and educate your audience, they’ll be much more receptive the rest of the time when you market to them directly.


  1.                        Respond as Quickly as Possible

When folks comment on your posts – whether it’s a video, link to an article, a new listing – try to respond as quickly as you can.

You’ll get notifications on your mobile device, so keep an eye out for everything from questions to disgruntled readers. By responding to them quickly, you’ll come across as a real estate agent who truly cares about her or his client’s needs and pain points.

Utilizing Facebook to connect with new homebuyers and sellers should be a no-brainer when it comes to your marketing efforts. From capturing new leads to promoting current listings, it’s easily one of the most effective ways to take your business to the next level.


More marketing advice can be found on our featured Tip Of The Week Archive page.


More Likes + More Followers = More Listings?

Posted on: December 7th, 2017 by Tim Garcia



A few extra social media tips for your viewing pleasure:

– The Truth About Social Media & The Real Estate Industry (Quick Statistics On Why You NEED To Use It).

– More Likes. More Followers. Savvy Ways To Mix And Mingle On Social Media. (original post featuring infographic content)

– 5 Social Media Tips You Probably Aren’t Implementing – But Should.

– 5 Best Ways To Connect With Homesellers and Buyers On Facebook.

– How Facebook Ads Can Increase Your Listings, Sell More Homes And Generate More Leads.



How Facebook Ads Can Increase Listings, Sell More Homes, and Generate More Leads

Posted on: September 22nd, 2017 by Tim Garcia

by Andy Coffaro

You’ve probably heard about or have fiddled to some degree with Facebook ads. Others of you may have steered clear until now. In either scenario, now’s a good time to review what Facebook ads are and how they can help your real estate business increase listings, sell more homes, and generate more leads.

You probably already have multiple marketing strategies in place ranging from referrals and word of mouth to print ads in the local newspaper.

These are all fantastic initiatives, and Facebook ads might be another to ad to your marketing repertoire to maximize ROI.


A quick note before we get to the topic at hand: PropertyMinder’s own Vice President of Sales and Marketing, Tawd Frensley, will be presenting at the Domination Summit next month. Register today for the online event to hear Tawd and other industry leaders talk about the local real estate crisis and how to adapt to what buyers and sellers really need. You’ll also get critical training on the value your website simply must provide to your clients.

Tickets to the online Domination Summer are free if you register now, and the content will be available from October 3-5 for two days. After that, it’ll be locked behind a paid wall.

Now let’s dive into how Facebook ads can help your business increase listings, sell more homes, and generate more leads.


How Facebook Ads Work

Facebook ads target your potential real estate clients based upon demographics, location, and information they’ve provided in their profiles.

So let’s say you want your ads to appear into front of 35-50-year-old males and females that live in San Francisco, California, and work in the tech industry. Simply check off and enter the appropriate information, set your budget, and bid for individual clicks or impressions your ad will attain. That’s it. You’re done.


The goal of your ads

Facebook is not Amazon.

That is to say, people go on Facebook to connect with friends, upload photos of their dogs, and see what their favorite author, band, musician, and more are up to.

Users are not on Facebook to browse or purchase products as they do on Amazon.

With that in mind, we’re not saying you shouldn’t promote your best or latest listing, but Facebook is probably a better outlet to get people to like your Facebook business page, sign up for your newsletter, enroll in your webinar, and things of that nature.

Now you’re attaining warm leads at an affordable rate.

Like the website Kissmetrics says: “They [Facebook ads] should be used to generate demand, not fulfill it.”


Let’s get visual

While targeting your audience is critical to the success of your ads (having them appear before a broke college student isn’t going to provide you with value), the use of images is equally important.

If you do decide to promote an open house, for example, the image that appears in user’s feed on desktop and mobile should be the absolute very best photo of the home. It should stop users from scrolling and grab their attention.

If the ad is to promote your services, use the very best headshot of yourself that promotes warmth and trust.


Clean copy

Once you’ve stopped folks in their scrolling tracks for a few seconds (which on social media is equivalent to a lifetime), make sure the text gives a clear and concise explanation of the photo.

If you’re promoting a house, give the location, price, and the home’s best details. If the ad features a stunning photo of your smiling face, give your readers a call to action that tells them how you’ll make their lives easier during their home selling or buying process.

Once again let’s lean on Kissmetrics and their very creative “AIDA” approach to writing Facebook ad copy:

  • (A)ttention: Draw users into the ad with an attention-grabbing headline.
  • (I)nterest: Get the user interested in your product by briefly describing the most important benefit of using it.
  • (D)esire: Create immediate desire for your product with a discount, free trial, or limited time offer.
  • (A)ction: End the ad with a call to action.


Where are you sending people?

We touched on this a bit earlier, but think about where you want to send people after they click on your ad. Here are just a few actions that can take place when your ad is clicked:

  • You attain a new Facebook Like
  • You drive users directly to a webpage featuring a specific home
  • You drive users to an email sign-up page
  • You drive users to a landing page you built for a specific purpose (email sign-up, free webinar, free 15-minute phone conversation, etc.).


Facebook ad resources

As you can probably imagine, this is only the tip of the real estate iceberg when it comes to Facebook ads. Entire books have been written about the subject, but we know how busy you are. That’s why we’ve provided all kinds of great articles below that can provide you with the comprehensive information you need to get started today.

Of course, if you ever need additional advice or help building your ads, we can certainly help with that.


We hope this helps!


More marketing advice can be found on our featured Tip Of The Week Archive page.


Helpful Facebook Ad Articles from Around the Web


High-Level Overview from Facebook


Deep Dive into Advertising on Facebook


How to Generate 100 Real Estate Seller Leads with Facebook Ads in 2 weeks


The Ultimate Real Estate Facebook Marketing Playbook


The Facebook ad all real estate agents should be running to get ‘likes’


Why Facebook Ads are a Gold Mine for Real Estate