LISTEN NOW:
~ WORKING WITH HOME SELLERS WEBINAR ~
*Press the play button in the above video *

Tawd Frensley, PropertyMinder VP of Sales & Marketing, provides extensive insight on how to increase your listings, fully nurture buyer and seller leads, boost your referrals, maximize client retention, stay top-of-mind, and strengthen your marketing efforts, through the implementation of exceptional practices and cutting-edge technology.

Tim
Marketing Director
Direct | 408.213.4668
tim@propertyminder.com
1101 S. Winchester Blvd, J-225
San Jose, CA 95128

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Weekly real estate marketing tips can be found on our featured Tip Of The Week Archives and our ActiveRain Blog.

Excerpts and highlights:

“Across the United States the average person sells every 3 – 5 years.
The average person also knows 3 realtors. Where do you fall? What number are you?”

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“You want your customers to think about you as the sole person to help them with their property – because as their home increases in value and at some point they’re going to want to sell – you want them to think of you first. It’s the most logical and simple thought: “how can I get my customers to think of me first?'”

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“Keep proper records – if you know 200 homeowners but don’t have their home address – fix that. Everybody that you helped buy a house – you should know that address, you should have a record of that address, update their contact record. This includes traditional marketing (postcards).”

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“Home seller-based marketing includes, but is not limited to:
Ways of improving their house(s).
What homebuyers are looking for.
Sending out comparable home values.
Telling them what separates a house on the market for a long time vs. one that sells fast.”

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“People want to see homes for sale. That’s why places like Zillow and Redfin exist – and that’s why people go there so often, because they want to see what’s on the market.

An informed customer is the best type of customer – it means they are educated (by you) – and that they are not going to go out and educate themselves with the closest thing at hand.

What is the closest thing at hand? Is it Zillow? Is it Realtor.com? Is it Redfin?
We’re all creatures of convenience. Everybody’s time is valuable. So use the Seller’s Corner system to update your homeowners and ensure they receive educational information that keeps them connected to YOU.”

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“Likelihood of a home seller going to an open house is really high.
We’ve all heard the term ‘nosey neighbor’ – your homeowners that you know are also nosey neighbors.”

“If you ever lost a listing to another agent, if they forgot about you – it’s your fault. Own that. And fix it. The way to fix it is staying in their inbox with relevant information and developing a personal relationship.”