There are 5 months until 2017, so let’s get back to the basics.
We live in a digital age. Information surrounds us. The Internet has become our expert advice and where we go to find answers. But…In our digital age, human interaction suffers.
You may have experienced the sad sight of a family at a restaurant, all eyes glued to their phones or the unfortunate, common occurrence of kids on a beautiful summer day, heads down, staring at their smartphones. Let’s connect with people organically and genuinely. This is a people business. Or put more of yourself in your Facebook posts and your emails. Connect with people directly. Try texting. Be yourself. Experiment. Be the agent people are comfortable with, always.
Let’s get back to speaking to one another. Let’s return to getting to know our clients. The next time you want to send another “canned” email, ask yourself this question: “How many pen pal relationships have lasted a lifetime?” Domain names can be forgotten. Emails can be deleted. Our words can last forever. This is not to say you should forget about technology. Of course not. Our tools exist for a good reason. They make the day-to-day business life easier and they keep our clients and leads from going to other agents.
A follow up in the form of a tailored Seller’s Corner alert is smart and necessary. Having an updated, easy-to-use-website is a considerate tool to provide your clients and leads. No one can knock you for being a modern, forward-thinking agent.
Updating your CRM daily so that your conversations stay meaningful (because your notes are updated every time you have these conversations), will only increase your value in their eyes. You want to make the search process is easy on your buyers. That’s why you have a fully functioning Custom IDX.
We could go on, but you get the picture. But, back to human connections: When was the last time you asked over the phone or in person, “How can I personally help you?” or “What can I do, to make best use of your time?” This summer season, let your clients hear your voice and put a little “human” in your interaction.
“How is your summer going?”
“Travelling anywhere fun?”
“What are your kids’ favorite activities or place to go to while school is out?”
“Had an great barbecues lately?”
“What real estate issue is bugging you?”
“What can I do to help you with your home questions?”
Give people a call. If they don’t answer, leave a conversational, warm voicemail. Be memorable. Read more here: Relationships >> RElationships >> REALationships
We can learn a lot from the late Maya Angelou:
“People will forget what you said,
people will forget what you did,
but people will never forget how you made them feel.”
Make your clients and leads feel GOOD. We hope you are having an incredible summer both in your life and in your business.
Questions? Email me directly.
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