In honor of “Drop Everything and Read” Day (which is, well, today 4/12) – we’re taking a moment to reflect on and underscore what it takes for your leads and clients to literally DROP what they are doing – and not only READ an email, text and/or hard content from you – but GET INSPIRED TO RESPOND to you, based on what you sent them to read.

Make sense?

We’ve said it time and time again: giving folks relevant, useful info. (like, say, THE VALUE OF THEIR HOME; WHAT THEIR HOME IS WORTH and/or PROPERTIES THAT MATCH THEIR DREAM HOME) is not only immensely appreciated by sellers and buyers, respectively – it gently coerces them into making a direct and critical correlation between the valuable content they are reading, and how they perceive you.

In essence, once you send something memorable and (particularly financially) empowering to them, you are then associated in their mind’s eye as the neighborhood expert with all of the answers; a reliable, wise professional that they feel safe turning to, to responsibly and swiftly handle all of their real estate needs.

The content you send out should possess an inherent sense of urgency (in buying, selling, and referring) that will ultimately make folks want to:

DROP everything, READ, and (inevitably) SELL (with you)!
DROP everything, READ, and (inevitably) BUY (with you)!
DROP everything, READ, and (inevitably) REFER (you to their family and friends)!

Get them to STOP, DROP, READ and BUY/SELL/REFER with you by CONSISTENTLY reminding them that you have every real estate resource imaginable that will:

FIND BUYERS THEIR DREAM HOME (via carefully selected, customized, and punctual Listing Alerts & Property Matches).

ENSURE SELLERS SECURE THE BEST OFFER ON THEIR HOME (via delivering accurate, updated, and detailed Home Values they won’t find on Zillow, Trulia and the like).

MAXIMIZE HOMEOWNERS’ PROPERTY VALUES (via your trusted service provider “Homebrella” networking system, supplying affordable home improvement needs).

Heads up (as corny as it may sound): following the aforementioned advice might result in you needing to STOP, DROP AND ROLL – ’cause you’ll be on FIRE! 🙂

Marketing Director
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