8 Real Estate Marketing Strategies to Increase Leads and Home Sales in 2018
by Andy Coffaro
The sizzling-hot housing market means it’s a dog-eat-dog world for real estate agents. Here are strategies and tools to remain the leader of the pack when it comes to referrals, relationships and repeat business.
CRM
Securely organize leads and create custom groups to send personalized messaging.
Email Marketing
Utilize CRM to email entire database compelling and useful content in time it takes to email one client.
Website Branding
Drive clients to your personalized website to continuously build brand recognition and awareness.
*89% of new home shoppers use mobile search engines throughout home buying experience. Optimize newsletters, emails and web pages for mobile.
*Google & Complete Home Shopper Mobile Survey, 2012
Be Social
Increased exposure and branding via lead-capturing tools on platforms like Facebook.
MLS Accuracy
Provide leads with consistently updated and accurate MLS data.
Don’t Be A Stranger
There’s no business like repeat business. Find ways to stay top of mind with former clients.
Continuous Communication
Be it old clients or new, follow up with authentic, non-automated messages via email, social media DMs and home mailers.
– Tim
Marketing Director
Direct | 408.213.4668
tim@propertyminder.com
1101 S. Winchester Blvd, J-225
San Jose, CA 95128
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