Are you making this one common – but critical – mistake?
Hey there,
I hope you’re having an amazing week so far.
Check this out: 90% of homebuyers begin their search online. That’s an astounding number, right? And 32% are first-time homebuyers, which means they’ll need an agent for years and years to come.
What’s even crazier is that 89% of homebuyers that live in their agent’s database claim they will use their agent again during their next transaction.
But here’s the kicker: Only 11% do.
And who are these 11-percenters? To be frank, they’re typically your close friends and family. You know, referrals and contacts that are insanely loyal to you. These are the folks that would follow you into the Sahara Desert without so much as a bottle of water or sunblock.
So let’s go back to that original 90%. When they are ready to buy and sell again, where do they find their next agent? Do they suddenly start combing through newspaper and magazine advertisements?
Heck no.
These folks are still searching through the noisy and cluttered Internet to find agents.
That’s why it’s essential that you stay top-of-mind with your clients long after a transaction. Email them with relevant, helpful, and insightful content. Send them original emails and newsletters with your expert advice. Provide them with links from around the web that inform and entertain.
Want to really stand out from your competition? Provide your clients with a holistic view of their home’s value. They’ll bookmark that page and follow it the way they do the stock market. With this in mind, send them relevant content on how they can increase the value of their home. I’m talking remodeling tips, landscaping tricks, and really anything that can increase their home’s ROI.
And guess what? When it’s time to buy, sell, or refer a friend, you’ll be the first person they think of.
Pretty sweet, yes?
We’re here to help you. Let’s get started.
Cheers,
Tim & The Marketing Team
408.213.4668
tim@propertyminder.com
